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A brew of marketing and advertising news for your insatiable knowledge palette

4 Ways to Tank Your Social Media Campaigns

By Jenna Bruce on Thu, Jun 01, 2017 @ 04:11 PM in social media, social media engagement, integrate print and digital, Facebook, Twitter, online, online advertising

Reaching and engaging customers via the proliferation of social media channels has become a huge priority for most businesses. And yet many of these companies create and post pointless, promoted posts, sharing information none of their customers...

Social media’s role in botching the Boston Marathon Bombing reporting

By Scott Olson on Thu, Apr 25, 2013 @ 12:13 AM in social media, local media sources, Twitter

Just 10 days ago the city of Boston woke up to one of its most exciting days of the year: Patriot’s Day and the celebration of The Boston Marathon. Runners woke up, ate their pre-race breakfast and got ready to run in one of the most celebrated...

Top Advertising Tips for Facebook, LinkedIn and Twitter

By Hannah Hill on Tue, Jan 15, 2013 @ 12:15 PM in social media, Facebook, advertising, LinkedIn, Twitter

If you’re reading this, chances are you maintain at least one personal social media profile, though it is more likely you regularly update a handful of them. Some of you even manage the social media profile pages associated with your organizations....