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A brew of marketing and advertising news for your insatiable knowledge palette

Jenna Bruce

5 Pieces of Marketing Collateral That Convert

By Jenna Bruce on Mon, Oct 14, 2019 @ 10:00 AM in print advertising, print marketing, Marketing collateral

If you follow any marketing trends, you know that this year has had many a small business owner trying to figure out how to get chatbots to work for them. While AI certainly has a place in marketing, know what we’ve found to work even better? Good...

5 Strategies for Marketing Your Urgent Care Center

By Jenna Bruce on Mon, Oct 07, 2019 @ 10:00 AM in media buying, marketing goals, healthcare

As more consumers learn the benefits of visiting an urgent care center (UCC) over a traditional emergency room, more centers pop up in a local area. It doesn’t matter if your center has the latest equipment and most experienced staff. To stop...

Are Remnant Ads a Good Idea for Small Business Owners on a Tight Budget?

By Jenna Bruce on Mon, Sep 30, 2019 @ 10:00 AM in newspaper advertising, direct response, budget, remnant advertising

Are Remnant Ads a Good Idea for Small Business Owners on a Tight Budget?

Newspaper advertising is still, hands down, one of the best ways to get your message in front of your audience. Particularly if your audience is part of the baby boomer...

5 Biggest Mistakes Direct Response Marketers Make

By Jenna Bruce on Mon, Sep 23, 2019 @ 10:00 AM in direct response, results, call-to-action

If you’ve read our blog in the past, you know that we are big proponents of direct response marketing, particularly for SMBs. We sing its praises because direct response marketing is highly trackable while at the same time offers quantitative data...

5 Mistakes SMBs Make That Kill Their Branding Efforts

By Jenna Bruce on Mon, Sep 16, 2019 @ 10:00 AM in strategy, integrated marketing plan, creative advertising strategies, branding

The world is changing and along with it, how we interact with one another and perceive those interactions. We’re living in a time when even individuals are expected to brand themselves. So certainly SMBs aren’t off the hook!

But what does it mean to...

Should You Get Help from a Professional Media Buyer?

By Jenna Bruce on Mon, Sep 09, 2019 @ 01:21 PM in media buying, media planning, print media buying, media planning agency, ROI

We’ll admit it – we always get a bit disheartened when we hear how some business owners view media buying services. Namely, that they are an expense that is simply not needed.

The thing is, no one really attempts to cut their own hair, fix their own...

How to Reach Baby Boomers with Your Marketing

By Jenna Bruce on Tue, Sep 03, 2019 @ 10:44 AM in Baby Boomers, targeted advertising, effective advertising, demographics

It’s no secret that marketers want to put their offer in front of people who are A) interested in what they have and B) possess a healthy disposable income. When it comes to “B”, baby boomers account for the most disposable income in this country....

Print Ad Placement for Maximum Exposure

By Jenna Bruce on Mon, Aug 26, 2019 @ 10:00 AM in print advertising, ad placement, successful print advertising, print ads

If you’re like many of the clients we work with, you’ve spent a lot of time over the years figuring out how to carefully craft an effective print ad. You’ve learned the importance of grabbing attention with the headline, using the right images and...

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How Retailers Can Make the Most of Their In-Store Ads

By Jenna Bruce on Mon, Aug 19, 2019 @ 10:50 AM in retail shopping, retail advertising, retail advertisers, in-store buying behavior

If you’re like a lot of retailers, you focus much of your time and resources on acquiring new customers as opposed to engaging the ones you already have. Market research will tell you, revenue typically comes from repeat business, not new business....

B2B Print Ads – 5 Strategies to Get Yours to Convert

By Jenna Bruce on Mon, Aug 12, 2019 @ 10:00 AM in print ads, print marketing, Ad conversion, b2b

If there’s anything that’s more difficult than convincing people print isn’t dead, it’s convincing them that print marketing works great in the B2B space. Perhaps what really drives the myth that print can’t work well for B2B advertisers is too many...

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