What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Have you ever browsed the web on your smartphone while listening to the radio? How about casually page through a magazine while the TV is on? If you have, you are a media multitasker, the industry phrase for a person who consumes content from more...

As marketers further embrace digital platforms and continue to craft online campaigns, you would think that grandma and grandpa are the big losers, right? Children and grandchildren alike have heard the questions before:

“What is the Facebook?”

“Why...

Trying to find one word that describes the social media revolution of the early 21^st century is near impossible. With so many social media websites in play, it’s difficult to find that one magic word that can perfectly describe the capabilities of...

Newspapers and magazines were among the first advertising platforms available for product and service promotion. As time marched on, radio, television and the Internet each played their part in re-inventing the advertising wheel and revolutionizing...

Americans love their coupons. Sometimes, a little bit too much.

Craziness aside, a money saving opportunity has and will always be a motivating incentive to many. A dollar saved is a dollar earned, right? Before this past decade, much of the...

Amidst the current race to find new and profitable digital advertising methods for print publications, a distinctive form of sponsorship advertising known as native advertising has recently emerged as a lucrative prospect to marketers. For those of...

To many consumers, the tablet and smartphone are thought to be interchangeable. Both are portable, interactive, and supply us with a great deal of information every day. They can support several means of communication, or offer an escape into the...

As the digital renaissance pushes into 2013, it’s more important than ever for advertisers to understand how to effectively reach consumers on a digital advertising platform that’s expanding every day. While digital advertising is far from being a...

As more and more readers put down the traditional print newspaper and begin reading online, newspaper publications will continue to scramble to find ways to make up for millions of dollars in revenue once earned in print advertising. And despite...