What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Why Creative Discovery Sessions Matter and How to Conduct One

By Jenna Bruce on Fri, Jul 17, 2020 @ 02:25 PM in ad placement, advertising agency, creative services

What is the real point of advertising? On first thought many business owners might say, “To generate revenue.” But that’s not the actual reason we advertise.

Advertising is ultimately what connects your brand with consumers. Your ads, whether print...

Print Ad Placement for Maximum Exposure

By Jenna Bruce on Mon, Aug 26, 2019 @ 10:00 AM in print advertising, ad placement, successful print advertising, print ads

If you’re like many of the clients we work with, you’ve spent a lot of time over the years figuring out how to carefully craft an effective print ad. You’ve learned the importance of grabbing attention with the headline, using the right images and...


Aggressive Ad Behavior: Just Because You Can, Doesn’t Mean You Should

By Pasquale Festa on Tue, Jul 10, 2012 @ 02:31 PM in mobile advertising, ad placement

If you’re like me and own an Android, you know you’ve done it – there’s that one really cool live wallpaper in the Play Store you just have to check out to see how slick your home screen can look. Next thing you know, you’ve installed another and...

Walt Disney Company Says No to Junk Food Advertisers

By Pasquale Festa on Wed, Jun 06, 2012 @ 01:30 PM in ad placement, advertisers

According to NPR, the Walt Disney Company announced today they will be setting new standards for food advertisers across their media properties that would effectively ban fast food chains, sugary confection peddlers, and junk food giants from...

Is the Banner Ad Dead?

By Catherine Dettloff on Fri, May 25, 2012 @ 08:00 AM in advertising, digital, IAB, ad placement

Digiday asked a group of industry leaders from agencies and publishers to comment on whether banner ads will end. So – are they worth saving? Looks like they are…below are some reasons:

  • It’s the easiest thing to buy
  • They are intended to drive DR...

How to use heat mapping to effectively plan your site

By Amy Xiong on Tue, Mar 06, 2012 @ 08:24 AM in ad placement

How do you decide the best location for your call to actions? How should your website be designed to ensure the key elements are seen first? One tool that will help build an effective site and determine where to place call to actions is heat...