By Jenna Bruce on Fri, Jul 17, 2020 @ 02:25 PM in ad placement, advertising agency, creative services
What is the real point of advertising? On first thought many business owners might say, “To generate revenue.” But that’s not the actual reason we advertise.
Advertising is ultimately what connects your brand with consumers. Your ads, whether print...
By Jenna Bruce on Mon, Aug 26, 2019 @ 10:00 AM in print advertising, ad placement, successful print advertising, print ads
If you’re like many of the clients we work with, you’ve spent a lot of time over the years figuring out how to carefully craft an effective print ad. You’ve learned the importance of grabbing attention with the headline, using the right images and...
By Pasquale Festa on Tue, Jul 10, 2012 @ 02:31 PM in mobile advertising, ad placement
By Pasquale Festa on Wed, Jun 06, 2012 @ 01:30 PM in ad placement, advertisers
According to NPR, the Walt Disney Company announced today they will be setting new standards for food advertisers across their media properties that would effectively ban fast food chains, sugary confection peddlers, and junk food giants from...
By Catherine Dettloff on Fri, May 25, 2012 @ 08:00 AM in advertising, digital, IAB, ad placement
Digiday asked a group of industry leaders from agencies and publishers to comment on whether banner ads will end. So – are they worth saving? Looks like they are…below are some reasons:
By Amy Xiong on Tue, Mar 06, 2012 @ 08:24 AM in ad placement
How do you decide the best location for your call to actions? How should your website be designed to ensure the key elements are seen first? One tool that will help build an effective site and determine where to place call to actions is heat...
