By Jenna Bruce on Mon, May 06, 2019 @ 10:00 AM in advertising campaigns, marketing goals, budget
If you’re like me, you spent much of this weekend spring cleaning your house and hating just about every second of it. After the major clean is done, however, you feel amazing and love your home even more. It smells better, windows are sparkling,...
By Hannah Hill on Thu, Mar 27, 2014 @ 09:26 AM in advertising, advertising campaigns
The following is a guest post byJenna Bruce.
As the famous Virginia Slims ad saying goes, "You’ve come a long way, Baby!" And in some ways, women have come a long way. The past two years alone have seen women making tremendous strides in...
By Hannah Hill on Thu, Mar 13, 2014 @ 09:49 AM in advertising, advertising campaigns
The following is a guest post byJenna Bruce.
Here are three things I hate: traffic, soggy bread and stereotypes. In actuality I hate a lot more things than traffic, soggy bread and stereotypes, but these three really get my goat. Now there’s not...
By Hannah Hill on Tue, Feb 18, 2014 @ 03:19 PM in advertising campaigns
In less than a week the 2014 Sochi Winter Olympics will be over and we will go back to our regularly scheduled programming. No more skeleton, ski jumping, ice dancing or curling for four more years, unless you happen to be a diehard fan and stay...
By Hannah Hill on Tue, Jan 28, 2014 @ 11:24 AM in advertising campaigns
With both Super Bowl XLVIII and the Sochi 2014 Winter Olympics just around the corner, it’s no surprise we would devote an entire blog post to the determined athletes behind some of the most powerful advertising campaigns of the year. Not only do...
By Hannah Hill on Thu, Jan 23, 2014 @ 10:57 AM in advertising campaigns
The following is a guest post by Jenna Bruce.
Got an advertising campaign you were sure was going to be a winner but instead underperformed? It’s not a good feeling, but it’s part of the marketing game. Here’s what you do the next time it happens:...
By Hannah Hill on Tue, Dec 31, 2013 @ 09:52 AM in advertising campaigns, successful advertising campaign
Tonight is the night for the big New Year’s Eve countdown in Times Square. It is hard to believe another year has come and gone. Maybe it was a good year for your business, maybe it wasn’t. Regardless, the end of the year is usually a good time for...
By Scott Olson on Thu, Sep 26, 2013 @ 10:50 AM in social media, social media engagement, advertising campaigns, mobile social marketing
Companies, organizations and governments of all shapes and sizes are all atwitter about social media and determining the best way to get engaged. The social media platforms are many and continue to expand. Gone are the days when most people were on ...
By Hannah Hill on Tue, Jul 16, 2013 @ 12:05 PM in social media, social media engagement, advertising campaigns
Have you ever visited a brand’s website or social media platforms as a result of being exposed to a television, magazine or digital ad prompting you to take either action? If yes, you’re not the only one. If no, you’re probably lying based on the...
By Scott Olson on Thu, Jul 04, 2013 @ 12:51 PM in digital advertising, advertising campaigns, television advertising, super bowl advertising, context marketing
Today’s the Fourth of July, the day we celebrate America’s Independence. And with that I was expecting to find all sorts of patriotic-themed advertising campaigns as companies try to tie themselves to freedom, life, liberty, the pursuit of...
