What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Finding the Cure: The Power of Predictive Analytics

By Jenna Bruce on Wed, Aug 12, 2020 @ 12:47 PM in integrated marketing plan, advertising techniques, google, analytics

It wasn’t that long ago that doctors could focus on being doctors and treating patients. But today’s doctors must also be stealth marketers, able to engage their audience and get them to walk through their doors.

But, just as the role of doctors has...

3 Advertising Tips from America's Biggest Advertisers

By Hannah Hill on Tue, Oct 15, 2013 @ 10:42 AM in advertising strategy, advertising techniques, advertising tips

I recently came across an AdAge infographic outlining America’s 25 biggest advertisers. Included below are advertising tips from the top three advertisers of 2012: AT&T, Verizon and Chevrolet.


AT&T was the most-advertised brand in 2012 spending...

What We Can Learn from JCPenney’s Advertising Flop

By Hannah Hill on Tue, May 14, 2013 @ 11:50 AM in advertising strategy, retail shopping, advertising campaigns, advertising techniques, JCPenney

I have a bit of a soft spot for JCPenney. My grandma worked there for more than 40 years, so every trip to grandma’s also meant a trip to JCPenney. (Gotta love those employee discounts.) I remember sifting through the JCPenney catalog each August...


Oh! The Places You’ll Go If You Advertise by Way of Dr. Seuss

By Hannah Hill on Tue, Apr 16, 2013 @ 02:40 PM in advertising, advertising techniques, integrate print and digital, building your brand

You’ve all heard of Theodor Seuss Geisel, though you probably recognize him by his pen name: Dr. Seuss. From “Horton Hears a Who” to “The Grinch Who Stole Christmas,” he wrote in such a way that he kept his readers entertained from start to finish...

Attention Digital Advertisers: It’s Time for Spring Cleaning

By Hannah Hill on Tue, Mar 19, 2013 @ 01:36 PM in digital advertising, digital advertising campaign, advertising techniques, integrate print and digital

The weather is getting warmer, the birds are singing louder and there’s simply a spring in everyone’s step (pun intended). Tomorrow, March 20, officially marks the first day of spring. That means it’s time to come out of hibernation, stretch your...

Digital Advertising Elements that Increase Engagement

By Hannah Hill on Tue, Oct 16, 2012 @ 02:45 PM in digital advertising, advertising techniques, ad engagement

As digital advertising continues to increase in popularity you should be thinking about how you can increase engagement with your target audience. A 2012 study by the Newspaper Association of America surveyed 2,519 respondents 18 and up who read a...

Five Impactful Advertising Techniques

By Amy Xiong on Tue, Jul 17, 2012 @ 12:00 PM in advertising techniques

Everyone wants to have the best advertising campaigns and are always looking to improve their advertising techniques. Some of them you already know, but it’s nice to get a reminder about what some of those techniques are so you can be sure you’re...