What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

It wasn’t that long ago that doctors could focus on being doctors and treating patients. But today’s doctors must also be stealth marketers, able to engage their audience and get them to walk through their doors.

But, just as the role of doctors has...

Do a Google search on the topic of “big data” case studies and you’ll uncover a goldmine of examples. For instance, here’s an article that highlights 37 case studies in which companies got big results when using the data at their disposal.

Now the...

If I say the words “predictive analytics,” what do you think of? If you’re like a lot of people, you flashback to high school trigonometry class where you fell deeper and deeper into a mental fog with each word the teacher uttered.

While the topic...

It’s that time of year again. The leaves are starting to turn, the air is filled with cooler breezes, and kids everywhere are driving their parents nuts as they shop for 5-subject notebooks and the latest fall fashion trends.

It’s back to school...

According to findings from a Temple University study, direct mail campaigns have a greater effect on buying decisions than digital ads. The study found that participants had stronger emotional responses from physical ads, and that those physical ads...

Brands like Amazon, Facebook and Spotify figured out long ago that personalization and individualized content create a better, more satisfying user experience. And for today’s consumers, that’s all that really matters.

Consumers of healthcare are no...

As a business owner, there are two things you are continually trying to do: generate more sales and improve your brand’s image. Now I’m guessing in order to do these two things, you think you have to think like a business owner. But that’s not the...

Big Data is a bit like a treadmill: it’s easy enough to get your hands on a treadmill, but to really transform your health and body, you’ve got to actually use it. Many marketers pay for Big Data every month, but then haven’t a clue how to make it...

In recent years, more of our clients have realized that inbound marketing creates warm leads, and warm leads are the ones with the biggest potential to convert. But generating these leads isn’t enough. Marketers must develop lead nurturing...

Here are a few things I will never understand:

• The ending to “The Matrix Reloaded.”
• Why people like baked beans.
• Why so many marketers are still throwing their entire marketing budgets at digital channels like social media and mobile marketing,...