What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The famous saying is, “Big things come in small packages.”  While that can be true, sometimes big things come in BIG packages, as in the case with BIG data.

What exactly is big data? According to Investopedia: “Big data refers to the large, diverse...

If you work in the healthcare industry you know two things: 1) Never eat the cafeteria Jello and 2) patients’ needs and expectations have accelerated at a rapid pace over the last decade. Not only has the healthcare industry shifted from a volume to...

Medical device and pharmaceutical companies spend billions of dollars each year trying to influence physicians and surgeons and for good reason: physicians and surgeons control a ton of money.

According to some calculations, the average doctor in...

Autumn is upon us. I know this because Dunkin Donuts is selling their pumpkin donuts, which I happen to enjoy immensely, and which go very nicely with Starbuck’s Pumpkin Spiced Chai Latte.

But I digress…

For many marketers, autumn brings with it not...

We’re big fans of direct response marketing because we see it work for our clients over and over again. Direct response marketing is highly-trackable, offering quantitative data and actionable insights. Direct response is also incredibly affordable,...

If you’re old enough to remember watching The Jetsons cartoon, and I’m certainly not admitting that I am, you probably remember dreaming about having your own Rosie the robot to clean your room, wash the dishes, and take care of all those other...

If you’re looking for a way to drive promotional campaigns across a diverse range of channels (print, email, social, in-store promotions, etc.), then you should be experimenting with integrated media campaigns. Integrated campaigns allow you to...

As a business owner, you’re constantly looking for ways to create scalable, repeatable marketing processes and to ensure each campaign is relevant to your target audience. Leveraging the mounds of data at your disposal will help you achieve these...

Creating and launching a successful media campaign is akin to raising kids: it’s an overwhelming process with potential tantrums and sleepless nights. And at the end of the day, many marketers (and parents) hope they did a good enough job and that...

Without question, social media has forever changed the way consumers and healthcare organizations interact online. Before sites like Facebook and Twitter, communication was a top-down, one-way “dialogue.”

But then social media came along and...