By Hannah Hill on Tue, May 21, 2013 @ 12:19 PM in digital marketing, social media engagement, digital retailing, coupons
On Wednesday, May 8, Target announced its new money saving tool, Cartwheel, and it already has more than 50,000 users. The retailer designed Cartwheel to bring guests “a whole new spin on saving” with the hopes that it would be a new driver of sales...
By Hannah Hill on Tue, Mar 12, 2013 @ 12:34 PM in direct response advertising, newspaper inserts, preprints, coupons
I start every Sunday morning the same: sifting through the insert section of the newspaper while eating my breakfast. It’s my own personal breakfast of champions. Money saving champions, that is. As a fairly recent college graduate who is currently...
By Molly Carnicom on Thu, Aug 30, 2012 @ 12:00 PM in online shopping behavior, in-store buying behavior, coupons, sunday paper coupons
Select a size. Select a color. Select a quantity. Add to cart. Check out. Complete billing information. Boom, done in less than 20 minutes. Think you are saving time and money by shopping online? A majority of consumers would answer ‘most...
