What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Walking the Wire: How Brands Can Advertise Wisely vs. Disappearing in the Time of COVID

By Emily Arjune on Fri, Apr 17, 2020 @ 01:31 PM in customer reach, covid, current events

“When times are good, you should advertise. When times are bad, you must advertise.”—author unknown

An old, but timeless adage.

A recent study by Kantar revealed 92% of consumers believe companies should continue advertising during the COVID-19...

Pivoting During a Pandemic: Pharma's New Strategies to Reach HCP's

By Jenna Bruce on Thu, Apr 09, 2020 @ 11:23 AM in healthcare, customer reach, covid, strategic, current events

The coronavirus has disrupted many businesses and industries and big pharma has not been spared. Before the crisis, pharma sales reps all over the country drove from one hospital or doctor’s office to another, shaking hands and handing out samples...

State of the Industry

By Emily Arjune on Mon, Mar 30, 2020 @ 01:04 PM in advertising strategy, local media sources, newspaper industry, covid

There is no business as usual anymore.

That is to say, companies and industries across the globe are being faced with an unprecedented challenge of trying to find the new “usual”.

COVID-19’s international presence has left significant impacts on...