What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Choose the Best Images for Your Print Campaigns

By Jenna Bruce on Mon, Mar 02, 2020 @ 10:00 AM in creative print ads, print ads

We talk a lot on this blog about the importance of writing good copy for your print ads. We’ve discussed how to write a killer headline and why your copy should focus on benefits and not features. You’ve also learned why a strong call-to-action is...

Brochures Not Converting? Here are 6 Fixes

By Jenna Bruce on Mon, Feb 10, 2020 @ 10:26 AM in creative print ads, print ads, print marketing, Marketing collateral

When your inhouse teams hear the word brochure, they may think “collateral” or “sales.” But when most consumers hear the word brochure they think, “boring” and “Where’s the nearest garbage can?”

And can you blame them? Most brochures have been...

Are You Leveraging These 2019 Print Marketing Trends?

By Jenna Bruce on Mon, Jul 08, 2019 @ 10:00 AM in creative print ads, print ads, print marketing, trends, customer engagement

After years of defending this marketing channel, we are happy to say that print marketing seems to be having a moment right now. Finally, business owners are catching onto print’s numerous benefits and integrating print into their marketing mix.

...

Do Your Print Ads Grab Attention Fast Enough?

By Jenna Bruce on Mon, Jul 17, 2017 @ 08:40 AM in magazines, magazine advertising, newspaper, local newspaper advertising, innovative print ads, creative print ads, print ads

Do Your Print Ads Grab Attention Fast Enough?

These days, about the only thing getting shorter than people’s patience, is people’s attention span. And, as these attention spans shrink, marketers must find ways to use their advertising to hook...

Five Fabulous Ads to Inspire Creative For Your Print Media

By Amy Xiong on Tue, Jul 24, 2012 @ 12:00 PM in creative print ads

Ever heard someone say “keep it simple stupid?” People often try to jam too much into something that should be more minimalist and simple. This mindset can be applied to advertising, especially in print media. The most important thing is to not...