What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Successful TV Commercials Starring Dear Old Dad

By Hannah Hill on Tue, Jun 11, 2013 @ 11:44 AM in TV advertising, TV commercials, crowdsourced advertising, successful TV commercials

With Father’s Day just around the corner, I thought I’d highlight a few brands that have used dads to create successful TV commercials. And I figured I better play fair, since I wrote a Mother’s Day-themed blog post last month. If you missed our ...


Is Crowdsourcing Your Advertising A Good Idea?

By Hannah Hill on Tue, Apr 23, 2013 @ 09:55 AM in advertising, crowdsourced advertising, crowdsourced ads, crowdsourced advertising campaign

Crowdsourcing (noun): The practice of obtaining needed services, ideas or content by soliciting contributions from a large group of people, especially from the online community, rather than from traditional employees or supplies. Not to be confused...