What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Your Ad Can Start a Relationship with Consumers

By Jenna Bruce on Mon, Mar 09, 2020 @ 10:00 AM in customer trust, consumer behavior, customer engagement

As professional media buyers, we’re constantly evaluating media channels for reach, impressions, frequency and engagement. This kind of constant analysis is crucial when making decisions about where your ad dollars should be spent. But this is...

How to Improve Customer Engagement in 2020

By Jenna Bruce on Mon, Jan 06, 2020 @ 08:57 AM in multi-channel marketing, customer engagement, customer experience

As we start a new year, you’re probably thinking about how you’re going to lose the 10 pounds you packed on over the holidays. I get it. I may or may not have eaten an entire pie by myself over the course of two days.

But while we’re deciding on the...

How Healthcare Marketers Can Leverage Micro-Moments

By Jenna Bruce on Mon, Jul 22, 2019 @ 10:00 AM in customer engagement, healthcare, anayltics

If you work in the healthcare industry you know two things: 1) Never eat the cafeteria Jello and 2) patients’ needs and expectations have accelerated at a rapid pace over the last decade. Not only has the healthcare industry shifted from a volume to...

Are You Leveraging These 2019 Print Marketing Trends?

By Jenna Bruce on Mon, Jul 08, 2019 @ 10:00 AM in creative print ads, print ads, print marketing, trends, customer engagement

After years of defending this marketing channel, we are happy to say that print marketing seems to be having a moment right now. Finally, business owners are catching onto print’s numerous benefits and integrating print into their marketing mix.

...

Holiday Marketing Ideas for Healthcare Organizations

By Jenna Bruce on Mon, Dec 17, 2018 @ 10:00 AM in community engagement, customer engagement, healthcare, customer experience, medical

Sometimes it seems like doctors need to go to school for an additional 8 years just to master the art of marketing. As if they don’t have enough to do with treating patients and cutting through bureaucratic red tape, doctors must also constantly...

5 Offline Marketing Strategies That are Affordable and Effective!

By Jenna Bruce on Mon, Sep 24, 2018 @ 10:00 AM in direct mail, ROI, customer engagement, remnant advertising

Many of today’s marketers are young enough that they don’t really remember life before the Internet. Even marketers “of a certain age” tend to focus solely on digital channels to reach their audience, and that’s too bad.

No one can deny that online...

5 Marketing Trends to Watch for in 2019

By Jenna Bruce on Mon, Sep 10, 2018 @ 10:00 AM in integrated marketing, customer engagement, lead nuturing, data research, anayltics

Autumn is upon us. I know this because Dunkin Donuts is selling their pumpkin donuts, which I happen to enjoy immensely, and which go very nicely with Starbuck’s Pumpkin Spiced Chai Latte.

But I digress…

For many marketers, autumn brings with it not...

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5 Valuable Marketing Lessons from Ferris Bueller

By Jenna Bruce on Mon, Sep 03, 2018 @ 10:00 AM in personalization, analytics, customer engagement, lead nuturing, big data

It’s that time of year again. The leaves are starting to turn, the air is filled with cooler breezes, and kids everywhere are driving their parents nuts as they shop for 5-subject notebooks and the latest fall fashion trends.

It’s back to school...

How to Conduct A Creative Discovery Session for Your Next Ad Campaign

By Jenna Bruce on Mon, Aug 27, 2018 @ 10:00 AM in marketing, conversion rate, customer engagement, design

Advertising mogul William Bernbach believed that advertising is persuasion, and that persuasion is not a science but an artform. Therefor, advertising is the art of persuasion.

Too many marketers focus on numbers and logistics but spend little time...

How Will Artificial Intelligence Shape the Future of Content Marketing?

By Jenna Bruce on Mon, Jul 30, 2018 @ 10:00 AM in customer engagement, anayltics, customer experience

If you’re old enough to remember watching The Jetsons cartoon, and I’m certainly not admitting that I am, you probably remember dreaming about having your own Rosie the robot to clean your room, wash the dishes, and take care of all those other...