What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Improve Customer Engagement in 2020

By Jenna Bruce on Mon, Jan 06, 2020 @ 08:57 AM in multi-channel marketing, customer engagement, customer experience

As we start a new year, you’re probably thinking about how you’re going to lose the 10 pounds you packed on over the holidays. I get it. I may or may not have eaten an entire pie by myself over the course of two days.

But while we’re deciding on the...

New Year – New Marketing Tactics to Explore

By Jenna Bruce on Mon, Dec 23, 2019 @ 10:00 AM in branding, ROI, mobile marketing, customer experience

If you’re like a lot of people, you’re buying last minutes presents for the family and thinking of ways you can get out of going to your office Christmas party. But as the new year approaches it’s important to take some time to think about what...

Is the Future of Marketing More… Human?

By Jenna Bruce on Mon, Jul 01, 2019 @ 10:00 AM in building your brand, marketing, customer experience

If you’re like a lot of marketers, you’re guilty of looking at your business through a very narrow lens: and that is you’re labeling the relationship between your brand and customers as either B2B or B2C. This kind of labeling has been effective for...

Holiday Marketing Ideas for Healthcare Organizations

By Jenna Bruce on Mon, Dec 17, 2018 @ 10:00 AM in community engagement, customer engagement, healthcare, customer experience, medical

Sometimes it seems like doctors need to go to school for an additional 8 years just to master the art of marketing. As if they don’t have enough to do with treating patients and cutting through bureaucratic red tape, doctors must also constantly...

Do You Have the Right Mindset for Marketing Success?

By Jenna Bruce on Mon, Oct 01, 2018 @ 10:00 AM in media planning, marketing, lead nuturing, customer experience

As a business owner, you’ve spent a lot of time and energy thinking about which products or services you could bring to market that would offer real value to consumers. Now it’s time to advertise those products or services to the right audience. But...

How Will Artificial Intelligence Shape the Future of Content Marketing?

By Jenna Bruce on Mon, Jul 30, 2018 @ 10:00 AM in customer engagement, anayltics, customer experience

If you’re old enough to remember watching The Jetsons cartoon, and I’m certainly not admitting that I am, you probably remember dreaming about having your own Rosie the robot to clean your room, wash the dishes, and take care of all those other...