What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Healthcare Marketers Can Reach an Aging Audience

By Jenna Bruce on Mon, May 11, 2020 @ 09:52 AM in media planning agency, healthcare, medical, marketing strategies, customer reach, current events

It seems that many marketers across varying verticals spend their ad budgets to reach the attention of millennials. But when it comes to the healthcare industry, it’s far more important to reach baby boomers. Not only is this particular aging part...

5 Mistakes Sure to Impact Your B2B Marketing Strategy

By Jenna Bruce on Tue, Apr 28, 2020 @ 10:47 AM in ROI, marketing strategies, customer reach, niche marketing, b2b relationships

The current marketing landscape sees continuous media fragmentation and channel diversification. This makes it incredibly tough for marketers to recognize what’s working on any given day.

And while all marketers struggle from time-to-time with these...

Walking the Wire: How Brands Can Advertise Wisely vs. Disappearing in the Time of COVID

By Emily Arjune on Fri, Apr 17, 2020 @ 01:31 PM in customer reach, covid, current events

“When times are good, you should advertise. When times are bad, you must advertise.”—author unknown

An old, but timeless adage.

A recent study by Kantar revealed 92% of consumers believe companies should continue advertising during the COVID-19...

Pivoting During a Pandemic: Pharma's New Strategies to Reach HCP's

By Jenna Bruce on Thu, Apr 09, 2020 @ 11:23 AM in healthcare, customer reach, covid, strategic, current events

The coronavirus has disrupted many businesses and industries and big pharma has not been spared. Before the crisis, pharma sales reps all over the country drove from one hospital or doctor’s office to another, shaking hands and handing out samples...