What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Your Ad Can Start a Relationship with Consumers

By Jenna Bruce on Mon, Mar 09, 2020 @ 10:00 AM in customer trust, consumer behavior, customer engagement

As professional media buyers, we’re constantly evaluating media channels for reach, impressions, frequency and engagement. This kind of constant analysis is crucial when making decisions about where your ad dollars should be spent. But this is...

What Makes a Good Print Marketing Campaign?

By Jenna Bruce on Mon, Jan 15, 2018 @ 10:00 AM in customer trust, print marketing, frequency, budget, analytics

Here are a few things I will never understand:

  • The ending to “The Matrix Reloaded.”
  • Why people like baked beans.
  • Why so many marketers are still throwing their entire marketing budgets at digital channels like social media and mobile marketing,...

Why Trust is a Vital Ingredient to Your Client Stew

By Molly Carnicom on Thu, May 31, 2012 @ 12:00 PM in customer trust, building trust

What’s in it for me? WIIFM. A common question posed several times daily whether in a business interaction or helping a neighbor out with yard work. As an individual, you may not notice you are asking yourself this question subconsciously but in...