What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

As professional media buyers, we’re constantly evaluating media channels for reach, impressions, frequency and engagement. This kind of constant analysis is crucial when making decisions about where your ad dollars should be spent. But this is...

Here are a few things I will never understand:

• The ending to “The Matrix Reloaded.”
• Why people like baked beans.
• Why so many marketers are still throwing their entire marketing budgets at digital channels like social media and mobile marketing,...