What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Do a Google search on the topic of “big data” case studies and you’ll uncover a goldmine of examples. For instance, here’s an article that highlights 37 case studies in which companies got big results when using the data at their disposal.

Now the...

If I say the words “predictive analytics,” what do you think of? If you’re like a lot of people, you flashback to high school trigonometry class where you fell deeper and deeper into a mental fog with each word the teacher uttered.

While the topic...

The famous saying is, “Big things come in small packages.”  While that can be true, sometimes big things come in BIG packages, as in the case with BIG data.

What exactly is big data? According to Investopedia: “Big data refers to the large, diverse...

Consumers are become entirely overwhelmed with digital information and sales pitches coming at them in their email inbox, on their social media feeds, and just about everyplace else online. That’s why more of our clients have tried and found success...

When you’re just starting a business, you’re required to wear a lot of hats. From HR manager to payroll, tech support to bookkeeper, you are responsible for whether or not your business can get off the ground and thrive.

Another big responsibility...

Do you recognize the following catchphrases?

“Just Do It.”

“Good to the last drop.”

“Melts in your mouth, not in your hands.”

“15 minutes could save 15% or more on car insurance.”

Can you name the brand that goes with each? If so, it’s probably...

At some point in the life of a company, the brand may have gotten off track. This can happen for a variety of reasons, including poor market research, bad consumer reviews and overall mismanagement of reputation by the marketing/PR team.

Brand...

Autumn is upon us. I know this because Dunkin Donuts is selling their pumpkin donuts, which I happen to enjoy immensely, and which go very nicely with Starbuck’s Pumpkin Spiced Chai Latte.

But I digress…

For many marketers, autumn brings with it not...

If you’re looking for a way to drive promotional campaigns across a diverse range of channels (print, email, social, in-store promotions, etc.), then you should be experimenting with integrated media campaigns. Integrated campaigns allow you to...

As a business owner, you’re constantly looking for ways to create scalable, repeatable marketing processes and to ensure each campaign is relevant to your target audience. Leveraging the mounds of data at your disposal will help you achieve these...