What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

If you listen to the many prominent voices in the digital media space, then you have by now bought into the myth that print marketing has been annihilated by the Internet. We will continue to dispel this myth for as long as we continue to get our...

Advertising mogul William Bernbach believed that advertising is persuasion, and that persuasion is not a science but an artform. Therefor, advertising is the art of persuasion.

Too many marketers focus on numbers and logistics but spend little time...

If you’ve read this blog for any length of time, you know that we are big proponents of newspaper advertising. Nothing quite allows you to target specific, niche demographics like newspapers.

But not any old newspaper ad will give you the results...