What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The 5 Biggest Myths About Digital Healthcare Marketing

By Jenna Bruce on Mon, Mar 23, 2020 @ 10:00 AM in digital advertising, digital marketing, medical

If you’ve been practicing medicine for any length of time, you probably remember the days when you could rely on insurance companies and personal referrals to keep your pipeline filled with new patients. Back then, marketing wasn’t even required to...

4 Local Digital Marketing Myths You May Have Fallen For

By Jenna Bruce on Mon, Nov 06, 2017 @ 09:00 AM in online, digital, social media, online advertising, digital marketing

If you’re like most of our clients, you’re a small business owner who’s always trying to find better ways to connect with their local audience. Yet, despite hearing how important digital channels are to your marketing mix, you’ve been hesitant to...

Biggest Digital Marketing Mistakes to Avoid in 2017

By Jenna Bruce on Wed, Jan 25, 2017 @ 12:33 PM in digital marketing

A new year has arrived and with it, the potential to reach more customers and earn more revenue. And thanks to technological advances and new channels emerging, digital offers some significant ROI if you know what you’re doing.

With this in mind,...

Are You Making These 6 Common Digital Marketing Mistakes?

By Jenna Bruce on Tue, Jul 26, 2016 @ 11:00 AM in digital marketing

Even savvy and experienced digital marketers can launch a campaign that turns out to be a dud – AKA – it doesn’t yield the desired results. So it makes sense that small businesses who have relied primarily on print advertising would stumble and make...

7 Digital Marketing Strategies to Help Small Businesses Dominate Their Local Market

By Jenna Bruce on Tue, May 03, 2016 @ 02:50 PM in digital marketing

Many small, local businesses neglect to spend much effort (or advertising dollars) online. This is mostly due to the fact that the Internet is crowded, and typically dominated, by large, national brands.

But what small, local businesses fail to...

7 Digital Marketing Trends for 2016

By Jenna Bruce on Tue, Feb 02, 2016 @ 03:45 PM in digital marketing

Saying that digital marketing evolves quickly is like saying the sun is hot or bacon is really good – a big understatement indeed. Each new year brings advances in hardware and software and new user preferences. In order for small, local businesses...

6 Digital Marketing Trends to Watch for in 2016

By Jenna Bruce on Tue, Sep 22, 2015 @ 08:51 AM in digital marketing

Autumn has arrived. There is an unmistakable chill in the air that blows the gold and crimson leaves off the trees. Kids are back in school, and already every store in town is stocked with Christmas decorations. What does all of this mean? It means...

Raise Your Hand if You’ve Heard of Digital Media

By Scott Olson on Fri, Aug 23, 2013 @ 01:29 PM in digital advertising, digital marketing, digital advertising campaign, digital publishing, TV advertising, TV commercials

Yep, every hand in the room, just what I thought. It’s no secret that digital media has experienced exponential growth since Al Gore invented the Internet. And by now each and every marketer throughout the land, the entire land, has heard of and is...

Don’t Overlook Seniors in Your Next Digital Advertising Campaign

By Kyle Stowe on Mon, Aug 05, 2013 @ 12:05 PM in digital advertising, digital marketing, video advertising, online engagement

As marketers further embrace digital platforms and continue to craft online campaigns, you would think that grandma and grandpa are the big losers, right? Children and grandchildren alike have heard the questions before:

“What is the Facebook?”



What Can a # do for Your Advertising Campaign?

By Kyle Stowe on Mon, Jul 29, 2013 @ 12:05 PM in digital advertising, digital marketing, hashtag

Trying to find one word that describes the social media revolution of the early 21st century is near impossible. With so many social media websites in play, it’s difficult to find that one magic word that can perfectly describe the capabilities of...