By Jenna Bruce on Mon, Sep 30, 2019 @ 10:00 AM in newspaper advertising, direct response, budget, remnant advertising
Are Remnant Ads a Good Idea for Small Business Owners on a Tight Budget?
Newspaper advertising is still, hands down, one of the best ways to get your message in front of your audience. Particularly if your audience is part of the baby boomer...
By Jenna Bruce on Mon, Sep 23, 2019 @ 10:00 AM in direct response, results, call-to-action
If you’ve read our blog in the past, you know that we are big proponents of direct response marketing, particularly for SMBs. We sing its praises because direct response marketing is highly trackable while at the same time offers quantitative data...
By Jenna Bruce on Tue, Apr 09, 2019 @ 10:00 AM in media buying, direct response, Direct Response Marketing, ROI
Most SMBs don’t have the luxury of spending a ton in ad dollars to simply raise brand awareness. As CMOs face increasing scrutiny on how they manage marketing budgets, ROI becomes even more of a focus. This is why smart CMOs are turning their...
By Jenna Bruce on Mon, Aug 06, 2018 @ 11:29 AM in direct response, anayltics, call-to-action
We’re big fans of direct response marketing because we see it work for our clients over and over again. Direct response marketing is highly-trackable, offering quantitative data and actionable insights. Direct response is also incredibly affordable,...
By Jenna Bruce on Tue, Mar 22, 2016 @ 10:57 AM in direct response
Direct response marketing is one of the most powerful advertising strategies because campaigns are carefully designed to elicit an immediate and specific response from consumers. Because of this immediacy, businesses know quickly whether their...
By Hannah Hill on Wed, Dec 11, 2013 @ 12:22 AM in direct response advertising, direct response
The following is a guest post by Jenna Bruce.
Ask any business owner how his advertising campaigns are doing and he’ll most likely tell you that 50% of them are bringing in new customers and 50% of them aren’t. Now if he could just figure out which...
By Scott Olson on Thu, Jan 24, 2013 @ 11:56 AM in local marketing, digital marketing, direct response
Remember 1964 when women got together on Saturday mornings for brunch and were pitched the latest in kitchen devices: Tupperware? Me neither. I wasn’t around then but have seen the photos and the event reenacted on The Wonder Years. The thing is,...
By Scott Olson on Thu, Dec 13, 2012 @ 02:14 PM in digital advertising, digital, direct response advertising, print advertising, direct response, print
Talking about the benefits of combining print and digital media is nothing new on this blog, so hopefully you’re used to it now. The reason being, there are a number of benefits and methods to do it. The choices really are endless and the frequency...
By Scott Olson on Thu, Aug 02, 2012 @ 02:33 PM in advertising, online advertising, direct response
It’s been well documented that since the beginning of the Internet, marketers and advertisers have used the platform for direct response advertising. The thought here is ‘People are online. They have their credit cards. If I can get them to...
