What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Create Direct Response Ads That Actually Get a Response

By Jenna Bruce on Tue, Jul 28, 2015 @ 09:31 AM in direct response advertising

More than ever CMOs are facing increased scrutiny when it comes to how they spend their marketing budgets. This is particularly true for small- and medium-sized businesses who require a significant ROI on every single advertising dollar to stay...

How to Create Effective Direct Response Newspaper Ads

By Jenna Bruce on Tue, Jul 15, 2014 @ 11:23 AM in direct response advertising

One of the smartest ways local businesses can create a new customer base is to design a compelling newspaper ad. Sadly, many local advertisers are greatly confused by what makes a newspaper ad compelling in the first place. Open any local paper and...

How to Track Your Direct Response Ads

By Hannah Hill on Wed, Dec 11, 2013 @ 12:22 AM in direct response advertising, direct response

The following is a guest post by Jenna Bruce.

Ask any business owner how his advertising campaigns are doing and he’ll most likely tell you that 50% of them are bringing in new customers and 50% of them aren’t. Now if he could just figure out which...


How to Use Print and Digital Coupons to Advertise Your Business

By Hannah Hill on Tue, Mar 12, 2013 @ 12:34 PM in direct response advertising, newspaper inserts, preprints, coupons

I start every Sunday morning the same: sifting through the insert section of the newspaper while eating my breakfast. It’s my own personal breakfast of champions. Money saving champions, that is. As a fairly recent college graduate who is currently...


Year in Review: Top Print and Digital Advertising Posts of 2012

By Scott Olson on Thu, Dec 27, 2012 @ 02:53 PM in advertising capabilities, digital advertising, tablet advertising, newspaper advertising, direct response advertising, tablet optimized website, newspaper paywall, tablet targeting, Tablet Demographics

As 2012 comes to a close, there is much reflection that typically happens as people and companies look back on what was and what wasn’t, and compare goals to reality. In order to move successfully forward it’s a good idea to spend a few minutes...

MyPillow® Combines Print and Digital Media to Maximize Budgets

By Scott Olson on Thu, Dec 13, 2012 @ 02:14 PM in digital advertising, digital, direct response advertising, print advertising, direct response, print

Talking about the benefits of combining print and digital media is nothing new on this blog, so hopefully you’re used to it now. The reason being, there are a number of benefits and methods to do it. The choices really are endless and the frequency...

Mediaspace Takes Local DR Advertiser MyPillow to National Audiences

By Scott Olson on Mon, Sep 24, 2012 @ 04:15 AM in digital advertising, newspaper advertising, direct response advertising

MyPillow has made it their mission to create the best pillow in the world and partnered with Mediaspace Solutions to get the word out. Since 2010, MyPillow has worked with Mediaspace to place advertising in both local and national publications...