By Jenna Bruce on Tue, Jul 28, 2015 @ 09:31 AM in direct response advertising
More than ever CMOs are facing increased scrutiny when it comes to how they spend their marketing budgets. This is particularly true for small- and medium-sized businesses who require a significant ROI on every single advertising dollar to stay...
By Jenna Bruce on Tue, Jul 15, 2014 @ 11:23 AM in direct response advertising
One of the smartest ways local businesses can create a new customer base is to design a compelling newspaper ad. Sadly, many local advertisers are greatly confused by what makes a newspaper ad compelling in the first place. Open any local paper and...
By Hannah Hill on Wed, Dec 11, 2013 @ 12:22 AM in direct response advertising, direct response
The following is a guest post by Jenna Bruce.
Ask any business owner how his advertising campaigns are doing and he’ll most likely tell you that 50% of them are bringing in new customers and 50% of them aren’t. Now if he could just figure out which...
By Hannah Hill on Tue, Mar 12, 2013 @ 12:34 PM in direct response advertising, newspaper inserts, preprints, coupons
I start every Sunday morning the same: sifting through the insert section of the newspaper while eating my breakfast. It’s my own personal breakfast of champions. Money saving champions, that is. As a fairly recent college graduate who is currently...
By Scott Olson on Thu, Dec 27, 2012 @ 02:53 PM in advertising capabilities, digital advertising, tablet advertising, newspaper advertising, direct response advertising, tablet optimized website, newspaper paywall, tablet targeting, Tablet Demographics
As 2012 comes to a close, there is much reflection that typically happens as people and companies look back on what was and what wasn’t, and compare goals to reality. In order to move successfully forward it’s a good idea to spend a few minutes...
By Scott Olson on Thu, Dec 13, 2012 @ 02:14 PM in digital advertising, digital, direct response advertising, print advertising, direct response, print
Talking about the benefits of combining print and digital media is nothing new on this blog, so hopefully you’re used to it now. The reason being, there are a number of benefits and methods to do it. The choices really are endless and the frequency...
By Scott Olson on Mon, Sep 24, 2012 @ 04:15 AM in digital advertising, newspaper advertising, direct response advertising
MyPillow has made it their mission to create the best pillow in the world and partnered with Mediaspace Solutions to get the word out. Since 2010, MyPillow has worked with Mediaspace to place advertising in both local and national publications...
