What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Ways to Use FSIs Effectively This Holiday Season

By Jenna Bruce on Mon, Nov 25, 2019 @ 10:00 AM in print advertising, holiday advertising, effective advertising, print campaigns, free standing inserts, FSI

The holiday season is upon us. For many people, that means trimming trees, decking halls and pretending your family doesn’t drive you nuts. But for marketers it means one thing: Getting your offer in front of consumers who are ready to spend BIG.


How to Reach Baby Boomers with Your Marketing

By Jenna Bruce on Tue, Sep 03, 2019 @ 10:44 AM in Baby Boomers, targeted advertising, effective advertising, demographics

It’s no secret that marketers want to put their offer in front of people who are A) interested in what they have and B) possess a healthy disposable income. When it comes to “B”, baby boomers account for the most disposable income in this country....

What Crappy Father’s Day Gifts Can Teach Us About Effective Advertising

By Jenna Bruce on Mon, Jun 17, 2019 @ 09:43 AM in targeted advertising, effective advertising, target audience

Father’s Day, if we’re all honest, this is probably the one holiday with the crappiest gifts. Why is it when it comes to our fathers or husbands, most of us have phoned it in over the years? Don’t deny it, you know at one point in your life you have...

5 Treats for Effective Newspaper Ads

By Jenna Bruce on Tue, Oct 28, 2014 @ 11:42 AM in effective advertising, newspaper ads

Last week we spoke about the horror of trendy Halloween costumes, tsunamis and the cancellation of TV’s beloved Veronica Mars. Oh yeah, and what NOT to do when creating newspaper ads.

Here are five TREATS to make your newspaper ads ridiculously...

4 Steps to Creating Effective Newspaper Ads

By Jenna Bruce on Tue, May 20, 2014 @ 10:42 AM in effective advertising, newspaper ads

Despite the fact that radio, television, and the Internet offer CMOs myriad choices for advertising, newspaper ads are still a viable and highly-effective channel for extending market reach and attracting new prospects. According to a 2011 report...


When it Comes to Effective Advertising Campaigns, Mother Knows Best

By Hannah Hill on Tue, May 07, 2013 @ 12:22 PM in advertising campaigns, effective advertising, successful advertising campaign, mother's day advertising

With less than a week until Mother’s Day, get ready for the uptick in ads geared toward mothers and their loved ones. According to Experian Marketing Services, Mother’s Day email campaigns sent within two weeks of the holiday receive 80% of the...