What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Opening the Doors: How to Advertise During a Recession

By Jenna Bruce on Tue, May 26, 2020 @ 04:42 PM in Reaching Your Audience, advertisers, Historically Related Advertising

COVID-19 has changed the way we are currently living our lives. From social distancing to working remotely to hoarding canned goods and toilet paper, this pandemic has shifted how we live, love, and make purchasing decisions.

While it seems the...

Cinco de Mayo: Disrespectful, Thriving and not Historically Related Advertising

By Molly Carnicom on Thu, Apr 26, 2012 @ 12:00 PM in Historically Related Advertising

One tequila, two tequila, three tequila, floor. Cinco de Mayo is just around the corner, what are your plans to celebrate? Chances are it is some crazy fiesta involving margaritas, tequila, tacos, Dos Equis, and more tequila, but do you know why we...