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Do Your Print Ads Grab Attention Fast Enough?

By Jenna Bruce on Mon, Jul 17, 2017 @ 08:40 AM in magazines, magazine advertising, newspaper, local newspaper advertising, innovative print ads, creative print ads, print ads

Do Your Print Ads Grab Attention Fast Enough?

These days, about the only thing getting shorter than people’s patience, is people’s attention span. And, as these attention spans shrink, marketers must find ways to use their advertising to hook...

Newspaper Ads Capture Attention With or Without Content

By Hannah Hill on Tue, Oct 29, 2013 @ 01:27 PM in newspaper advertising, newspaper ads, innovative print ads

When was the last time a newspaper ad captured your attention? Hopefully you don’t have to rack your brain too hard to remember. If you read the New York Times on a regular basis you only have to think back to last Wednesday when 20th Century Fox...