What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Ask any CMO what their biggest challenge is and they’re likely to tell you selecting the right channels to deliver their brand’s messaging. There was a time when marketers had limited channels to choose from, namely traditional outlets like print,...

Consumers today are not the same as they were just a decade ago. Expectations for engagement and personalization have definitely increased. Today’s consumers want to be able to engage with their favorite brands via multiple channels such as social...

As a CMO, you want your advertising campaigns to pay off in tangible, absolute ways. This means your returns must justify the investment, and your metrics justify the time and effort.

A report by Kantar Millward Brown reveals that integrated...

A new year is almost upon us. While most consumers are still buying and wrapping last minute Christmas presents, most business owners are trying to figure out their budgets and strategies for Q1 advertising.

In our experience, and the experience of...

For many years now, marketers have wondered if print is dead. And, with each passing year, those of us who make a living through print advertising continue to sing its praises.

But sometimes, in order to convince people of something, you need more...

Small business owners eat, sleep and breathe revenue. Much of their day is spent thinking of how to gain more customers and increase that bottom line. Far too often, however, they don’t give enough thought as to whether or not their marketing...

Reaching and engaging customers via the proliferation of social media channels has become a huge priority for most businesses. And yet many of these companies create and post pointless, promoted posts, sharing information none of their customers...

Digital technology and the Internet have changed how consumers get information. While in the past, most relied on one or two main channels for information gathering; today’s consumers rely on far more.

If you want to ensure you reach your target...

Most of us have been led to believe that print and digital advertising go together like a tin can in a microwave – sparks are going to fly and someone’s gonna get burned. But the truth is these two marketing approaches not only play well together,...