What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Real-Time Marketing is No Joke for Advertisers like Lexus

By Hannah Hill on Tue, Sep 24, 2013 @ 10:32 AM in real-time marketing, live ads, live commercial breaks, live advertising

The world of marketing as we know it is changing. Today’s marketers need to be on top of their game, all of the time. They are not the same marketers who tried to reach your grandma as she walked to school uphill, both ways. No siree. Today’s...