What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Small Business Owners Can Bring Down Goliath

By Jenna Bruce on Mon, Feb 05, 2018 @ 10:00 AM in local marketing, small business, Media Mix, ROI, customer engagement

Undoubtedly, one of the biggest challenges small business owners face is how to keep up with big competitors. Large companies (let alone national chains) have brand recognition and much bigger advertising budgets, and can easily overtake entire...

How to Become a Better Marketer in Less Than 7 Minutes

By Jenna Bruce on Mon, Aug 21, 2017 @ 09:00 AM in print advertising, local marketing, competing clients, print ads, marketing goals, partnership, results

Here are things that take approximately 7 minutes to accomplish:

  • Hard-boil an egg
  • Make a bowl of oatmeal – (instant)
  • Pay your credit card bill
  • Repeatedly tell your dog to get off the sofa (perhaps that’s just my house)
  • Inflate your bicycle tires
  • ...

5 Must-Dos for Local Marketing Success

By Jenna Bruce on Tue, Aug 15, 2017 @ 08:55 AM in local marketing, local, print, advertisers, social media advertising, branding

Would you be surprised to hear that 62% of phone calls made to small businesses go unanswered? And by unanswered I don’t mean they go to voicemail, I mean they just keep ringing and ringing and ringing. Only 38% of calls actually get forwarded to...

Local Marketing’s Effect on Your Fantasy Football Draft

By Scott Olson on Thu, Sep 05, 2013 @ 04:16 PM in local marketing, local advertising

Today marks the opening of the 2013 National Football League season, the day local market football fans all across the country are filled with hope and optimism for their team and Super Bowl glory. For the past month those same rubes across the...

What if Retail Advertisers Achieve ValenPatIndeB2SHalloThanksMas?

By Scott Olson on Thu, Jul 18, 2013 @ 02:43 PM in local marketing, retail advertising, retail advertisers

If you ask me, it’s just a matter of time before this is a reality. It’s the middle of June and already the back-to-school advertising and inventory is in full effect. Before we get too far into the details, let’s make sure we’re all on the same...

Use Local Marketing Automation to Accelerate Revenue

By Scott Olson on Thu, Jun 20, 2013 @ 10:38 AM in local digital advertising, local advertising solutions, local marketing, digital marketing, local

In terms of buzzwords and potential gobbledygook, ‘Use Local Marketing Automation to Accelerate Revenue,’ has to rate near the top. However, it’s a keyword rich headline that grabbed your attention, didn’t it? And now you’re interested in learning...

Local Marketing Strategies for Advertising Success

By Scott Olson on Thu, Jun 13, 2013 @ 12:45 PM in newspaper readership, local digital advertising, local marketing, local, local advertising

When putting together your advertising campaigns how do you determine the best places to spend your budget? As national advertisers look to local marketing strategies they have similar questions when blasting their message nationally. The options on...

Local Marketing with Face-to-Face Interaction: How Avon Stays Relevant

By Scott Olson on Thu, Jan 24, 2013 @ 11:56 AM in local marketing, digital marketing, direct response

Remember 1964 when women got together on Saturday mornings for brunch and were pitched the latest in kitchen devices: Tupperware? Me neither. I wasn’t around then but have seen the photos and the event reenacted on The Wonder Years. The thing is,...