What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Reasons Your Magazine Ads Aren’t Converting

By Jenna Bruce on Mon, May 20, 2019 @ 10:00 AM in magazine readership, magazine advertising, target audience, ROI, conversion rate

You may have heard that the magazine industry is dead and gone. Well, that’s what digital marketers have been saying about the newspaper industry for years, so it doesn’t surprise us that this myth is being passed around.

And that’s exactly what it...

4 Magazine Advertising Strategies to Improve Your ROI

By Jenna Bruce on Mon, Mar 04, 2019 @ 10:00 AM in magazines, magazine readership, magazine advertising, ROI

Print advertising naysayers like to point out certain facts that support their narrative while ignoring facts that don’t. For instance, they might tell you that overall, magazine’s circulation numbers have decreased in the past decade, proof, they...

Do Your Print Ads Grab Attention Fast Enough?

By Jenna Bruce on Mon, Jul 17, 2017 @ 08:40 AM in magazines, magazine advertising, newspaper, local newspaper advertising, innovative print ads, creative print ads, print ads

Do Your Print Ads Grab Attention Fast Enough?

These days, about the only thing getting shorter than people’s patience, is people’s attention span. And, as these attention spans shrink, marketers must find ways to use their advertising to hook...

5 Reasons to Advertise in Niche Magazines

By Jenna Bruce on Tue, Mar 29, 2016 @ 01:29 PM in magazine advertising

You may remember back in 2012 when Newsweek, a behemoth in the magazine world, decided to stop the print version of its publication. The word gasped, and those who had started the myth that print was dead began to victoriously announce, “I told you...

6 Reasons You’ll Want to Include Magazine Advertising into Your Mix This Year

By Jenna Bruce on Tue, Mar 01, 2016 @ 10:32 AM in magazine advertising

While many marketers have bought into the myth that print is dead and have focused their efforts and budgets on digital channels, smart marketers have caught on to the fact that magazine readership is growing and print’s effectiveness is still real...

Should Your Business be Advertising in Magazines?

By Jenna Bruce on Tue, Oct 27, 2015 @ 11:00 AM in magazine advertising

When it comes to magazine advertising, most small, local business owners think of the large, glossy, national publications chock full of flashy big brand ads. They make the assumption that their business has no business advertising right alongside...

6 Factors That Affect Magazine Advertising Rates

By Jenna Bruce on Tue, Jul 14, 2015 @ 09:48 AM in magazine advertising

When it comes to magazine advertising, there are a wide range of pricing options. Much of that is dependent on whether it’s a local magazine, which costs less, as opposed to a national magazine that has millions of subscribers and will charge far...

7 Benefits of Local Magazine Advertising

By Jenna Bruce on Tue, Mar 31, 2015 @ 11:46 AM in local advertising, magazine advertising

About the only other topic that gets discussed as much as whether or not print is dead is whether or not Elvis is dead. We cannot vouch for the King’s status (although we once swear we saw him at a Chuck E.Cheese in Dayton, Ohio back in ‘89), but we


7 Best Practices for Magazine Advertising

By Jenna Bruce on Tue, Jan 13, 2015 @ 08:51 AM in magazine advertising

You’ve no doubt heard that many companies are migrating their advertising dollars to digital channels; you may even be considering following suit. But before you completely abandon traditional advertising channels like print magazines for banner ads...

Improve Your ROI with These Magazine Advertising Strategies

By Jenna Bruce on Tue, Aug 26, 2014 @ 11:22 AM in magazine advertising

Magazine advertising has been around for a long time and for good reason: it’s a highly effective way to get your message in front of your target audience, an audience who is interested in hearing from you.

Here are just a few benefits of...