What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The 4 Must-Do Steps to Conducting Market Research

By Jenna Bruce on Fri, Jun 05, 2020 @ 01:36 PM in target audience, market research

You know how amazing your product or service is and how it can help people. But how well do you actually know those people you are trying to get your offer in front of?

Understanding your target audience is critical to your marketing campaigns and...