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A brew of marketing and advertising news for your insatiable knowledge palette

7 Reasons You Should be Working with a Media Buyer

By Jenna Bruce on Mon, Apr 22, 2019 @ 10:00 AM in media buying, media buying agency, media buyer

I saw something recently that made me laugh right out loud. I was driving down the highway near my city and a car drove past me. Instead of a driver’s side mirror, which had obviously been hacked off in some minor accident, there was a small hallway...

4 Clues You May Need a Media Buyer

By Jenna Bruce on Wed, Apr 03, 2019 @ 01:19 PM in media buying, media buying agency, media buyer, print media buying

There are some things in business that are safe to approach with a DIY mindset. Creating your own logo is a pretty safe bet, as is designing your own business cards. But there are other things that you may need some help with.

For instance, building...

New to Media Buying? Here’s How to Negotiate with Vendors

By Jenna Bruce on Mon, Mar 18, 2019 @ 10:00 AM in media buying, media buyer, media planning, brand recognition

As media buyers, we have learned a trick or two over the years about getting the best media deals possible for our clients. And, while it will always be easier for professional media buyers to get these deals (after all, we’ve spent years nurturing...

How to Get Print Ad Discounts

By Jenna Bruce on Mon, Jul 23, 2018 @ 10:00 AM in media buyer, print ads, print media buying, ROI, budget

If you’ve ever purchased a house, you know the best time to buy is when it is a buyer’s market. That is when there is more inventory (supply) than buyers (demand).

Well, if you’re considering adding print channels to your integrated media campaigns,...

10 Marketing Mistakes That Will Kill Your Business

By Jenna Bruce on Mon, Jun 19, 2017 @ 02:30 PM in integrate print and digital, media buyer, media planning, KPIs, ROI, Key Performance Indicators

Small business owners eat, sleep and breathe revenue. Much of their day is spent thinking of how to gain more customers and increase that bottom line. Far too often, however, they don’t give enough thought as to whether or not their marketing...

3 Steps to Finding the Right Media Buyer for Your SMB

By Jenna Bruce on Mon, May 22, 2017 @ 02:09 PM in integrated marketing plan, media buyer, media planning, media planning agency, partnership

We’re often asked why a company should work with a media buyer when they can execute their own media buys. After all, media buyers are an added expense to a sometimes already-tight advertising budget.

Think of it this way: you can technically gut...

Why Walter White Would Have Made One Heck of a Media Buyer

By Jenna Bruce on Tue, Jul 01, 2014 @ 10:29 AM in media buying, media buyer

I admit, I am coming late to the “Breaking Bad” party, just like I came late to “The Sopranos” party and “Downton Abbey” party. But hey, I arrive eventually. So as I’m watching an episode of Breaking Bad the other night on Netflix (I’m only on...

Do You Need a Media Buyer? Take This Quiz to Find Out

By Jenna Bruce on Tue, May 27, 2014 @ 11:27 AM in media buying, media buyer

Are you a CMO or marketing director who isn’t sure whether you need the services of a media buyer or whether you should just buy media direct from the source? This handy little quiz will help you decide.

But before we get to the quiz, let’s discuss...


Is it Time to ‘Consciously Uncouple” from your Media Buyer?

By Jenna Bruce on Thu, Apr 17, 2014 @ 12:38 PM in media buying, media buyer

The following is a guest post by Jenna Bruce.

By now you’ve heard the news: Gwyneth Paltrow and Chris Martin have decided to call it quits, or rather, ‘consciously uncouple’ after 10 years of marriage, which in the world of celebrity is a very long...