What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Don’t Partner with a Media Buyer Unless They Offer the Following 7 Things!

By Jenna Bruce on Mon, Jan 27, 2020 @ 10:00 AM in media buying agency, multi-channel marketing, media buyer, media planning

Most of the clients we have worked with over the years have all had one thing in common, and that is a desire to grow from a local business to a regional, or in some cases, national brand.

While to some this growth challenge may seem impossible, we...

How to Improve Customer Engagement in 2020

By Jenna Bruce on Mon, Jan 06, 2020 @ 08:57 AM in multi-channel marketing, customer engagement, customer experience

As we start a new year, you’re probably thinking about how you’re going to lose the 10 pounds you packed on over the holidays. I get it. I may or may not have eaten an entire pie by myself over the course of two days.

But while we’re deciding on the...

5 Multi-Channel Marketing Tips for Local Business Success

By Jenna Bruce on Mon, Jun 24, 2019 @ 10:00 AM in traditional advertising channels, multi-channel marketing, media planning, Media Mix

The marketing landscape continues to evolve and become increasingly fragmented. This makes it tricky for business owners to ensure their message gets in front of their target audience.

Gone are the days of relying on just one channel to effectively...

7 Marketing Ideas That Will Make Any Dentist Smile

By Jenna Bruce on Mon, Apr 09, 2018 @ 10:00 AM in multi-channel marketing, multi-platform advertising, customer engagement

Today’s patients are different than those of yesteryear. More and more consider themselves consumers of healthcare rather than just “patients” and spend hours online looking for health information.

In fact, a 2013 Pew Research Center Report found...

7 Golden Rules of Multimedia Marketing

By Jenna Bruce on Tue, Apr 07, 2015 @ 08:02 AM in multi-channel marketing

Multimedia marketing can build awareness for your brand in a powerful and unique way. Since different segments of your target market may require different marketing approaches and tactics, you may find you have to mix social media with television...


8 Best Practices for Multi-Channel Marketing Sure to Increase Your ROI

By Jenna Bruce on Tue, Feb 03, 2015 @ 07:59 AM in multi-channel marketing

Today’s consumers are overloaded with hundreds (if not, in some cases, thousands) of marketing messages a day. Because of this advertisers are finding it necessary to develop tactics that allow their campaigns to cut through the noise and make an...

What Multi-Channel Marketing Is and Why You Need It

By Jenna Bruce on Tue, Jan 27, 2015 @ 09:16 AM in multi-channel marketing

Multi-channel marketing isn’t necessarily a new concept, but it’s one many CMOs have yet to discover or employ in their campaigns. In a nutshell this approach to marketing combines different tactics and channels to deliver one cohesive strategy and...

5 Strategies for Multi-Channel Marketing Success

By Jenna Bruce on Tue, Nov 04, 2014 @ 10:51 AM in multi-channel marketing

Today’s advertising landscape creates a constant battle of wills: consumers demand to be truly engaged by brand messaging while organizations, in order to stay competitive, must increase conversion rates and sales more than ever before. The need to...

Why You Need to Embrace Multi-Channel Marketing

By Jenna Bruce on Tue, Sep 09, 2014 @ 12:11 PM in integrated marketing, multi-channel marketing

Over the last few years, a considerable number of businesses have shifted from a single-channel advertising approach, where the focus is solely on highlighting the product or service, to a multi-channel approach that focuses on the needs and...

Is Media Multitasking Hurting Your Advertising Campaign?

By Kyle Stowe on Mon, Aug 12, 2013 @ 12:05 PM in digital advertising, mobile advertising, print advertising, media multitasking, multi-channel marketing

Have you ever browsed the web on your smartphone while listening to the radio? How about casually page through a magazine while the TV is on? If you have, you are a media multitasker, the industry phrase for a person who consumes content from more...