What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Building B2B Relationships-Are You Taking the Right Steps?

By Emily Arjune on Thu, Mar 12, 2020 @ 02:15 PM in native advertising, marketing goals, ROI, brand recognition, b2b, trade journals, marketing strategies, b2b relationships, trade shows

Relationships are like a dance.

In advertising, we are constantly seeking to find the perfect connection between the brand and the customer. For B2B prospects, companies tango with marketing strategies and innovation to provide solutions for...

The 4 Big DON’Ts of Native Advertising

By Jenna Bruce on Mon, Oct 09, 2017 @ 03:43 PM in advertising, digital, native advertising

Native advertising has been gaining in popularity over the past few years. In fact, according to Red Branch Media, 56% of the total U.S. display ad revenue in 2016 was spent on native advertising. And, Business Insider Intelligence predicts this...

4 Ways to Get Sponsored Content Right

By Jenna Bruce on Tue, Jun 21, 2016 @ 02:23 PM in native advertising, sponsored content

Sponsored content, also known as native advertising or content marketing, is the advertorial of the digital age. Placed in the online versions of local and national newspapers, sponsored ads can help your marketing campaigns achieve their goals.


4 Native Advertising Best Practices for Local Businesses

By Jenna Bruce on Tue, Apr 05, 2016 @ 01:00 PM in native advertising

Have you tried native advertising yet? If not, let me throw a couple of quick stats at you:

  • Research from BIA/Kelsey suggests that native advertising on social media alone will grow to $5B in 2017. That’s up from $3.1B in 2013.
  • A 2013 study...

Make Room for Native Advertising in Your Digital Media Strategy

By Jenna Bruce on Tue, Sep 23, 2014 @ 10:15 AM in native advertising

In last week’s post we defined native advertising and shared a few of its benefits such as its ability to combat ad blindness, leverage a publication’s authority and brand loyalty, and go viral.

Let’s take a look at a few more benefits offered by...

Why You Should Include Native Advertising in Your Digital Strategy

By Jenna Bruce on Tue, Sep 16, 2014 @ 11:22 AM in native advertising

As the digital landscape has continued to grow and shift and new strategies have emerged, one has become the darling of digital media planners everywhere: native advertising. And yet, with all of its recent popularity, native advertising is probably...

Native Advertising: Marketing Flop or Marketing Future?

By Hannah Hill on Mon, Nov 11, 2013 @ 12:46 PM in native advertising

Have you ever stumbled upon a web page only to find that the editorial and advertisements were so well interwoven that you couldn’t tell what was what? I mean, you couldn’t distinguish pure content from promotional material? If so, you have...

Exploring New Digital Advertising Strategies for Newspapers

By Kyle Stowe on Mon, Jun 17, 2013 @ 12:05 PM in digital advertising, sponsorship advertising, native advertising, video advertising

As the digital renaissance pushes into 2013, it’s more important than ever for advertisers to understand how to effectively reach consumers on a digital advertising platform that’s expanding every day. While digital advertising is far from being a...