What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Whenever we sit down with a new client, we always ask them two questions:

1) What are your overall campaign goals, and…

2) What channels have you been using to reach those goals.

What we hear time and time again is that many, if not most SMBs, want...

Newspaper advertising is one of the oldest and most effective forms of traditional advertising. And according Nielsen, nearly 170 million American adults still read a newspaper. 51% of those read the print version of newspapers exclusively, making...

Despite the proliferation of digital channels, consumers are still embracing traditional media. In fact, according to a Coupon Trends report by Inmar, coupons clipped from newspaper inserts are still the number one influencer when it comes to...

Here’s some good news: According to a study by Benchmarking for Newsworks, one that covered 500 econometric models, print ads significantly increase the effectiveness of a marketing campaign. In fact, the study revealed that advertising with...

Summer months bring higher temps, BBQs and pesky biting insects. They also bring a plethora of travel and frenetic schedules to consumers. This can make engaging prospects even more challenging for advertisers, who are looking to make a push in the...

Last week we spoke about the horror of trendy Halloween costumes, tsunamis and the cancellation of TV’s beloved Veronica Mars. Oh yeah, and what NOT to do when creating newspaper ads.

Here are five TREATS to make your newspaper ads ridiculously...

It’s that time of year again when grocery stores stock their shelves with giant bags of candy corn and Hershey’s miniatures, and parents scramble to put the finishing touches on costumes that may or may not be lame and uninspired, or worse, too...

Despite what you may have heard in recent years, advertising in the newspaper is still a highly effective way to get your message in front of your target demographic. In fact, in a 2013 online survey conducted by Nielsen, on behalf of the Newspaper...

Despite the fact that radio, television, and the Internet offer CMOs myriad choices for advertising, newspaper ads are still a viable and highly-effective channel for extending market reach and attracting new prospects. According to a 2011 report...