What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

7 Reasons to Add Free Standing Inserts to Your Media Mix

By Jenna Bruce on Mon, Feb 25, 2019 @ 10:00 AM in newspaper advertising, newspaper ads, print marketing, preprint, FSI

Whenever we sit down with a new client, we always ask them two questions:

1) What are your overall campaign goals, and…

2) What channels have you been using to reach those goals.

What we hear time and time again is that many, if not most SMBs, want...

Can You Afford to Advertise in the Newspaper? (Can You Afford Not To?)

By Jenna Bruce on Mon, Jan 07, 2019 @ 10:00 AM in newspaper, frequency of newspapers ads, newspaper ads, newspaper buying

Newspaper advertising is one of the oldest and most effective forms of traditional advertising. And according Nielsen, nearly 170 million American adults still read a newspaper. 51% of those read the print version of newspapers exclusively, making...

Should You Use Free Standing Inserts as Part of Your Holiday Advertising Mix?

By Jenna Bruce on Mon, Dec 10, 2018 @ 10:00 AM in newspaper ads, print media, free standing inserts, FSI

Despite the proliferation of digital channels, consumers are still embracing traditional media. In fact, according to a Coupon Trends report by Inmar, coupons clipped from newspaper inserts are still the number one influencer when it comes to...

Are Your Print Ads Converting?

By Jenna Bruce on Mon, Aug 13, 2018 @ 10:00 AM in newspaper ads, print ads, conversion rate, call-to-action

Here’s some good news: According to a study by Benchmarking for Newsworks, one that covered 500 econometric models, print ads significantly increase the effectiveness of a marketing campaign. In fact, the study revealed that advertising with...

3 Ways Newspaper Ads Will Help You Reach Your Audience This Summer

By Jenna Bruce on Tue, Apr 26, 2016 @ 09:03 AM in newspaper ads

Summer months bring higher temps, BBQs and pesky biting insects. They also bring a plethora of travel and frenetic schedules to consumers. This can make engaging prospects even more challenging for advertisers, who are looking to make a push in the...

5 Treats for Effective Newspaper Ads

By Jenna Bruce on Tue, Oct 28, 2014 @ 11:42 AM in effective advertising, newspaper ads

Last week we spoke about the horror of trendy Halloween costumes, tsunamis and the cancellation of TV’s beloved Veronica Mars. Oh yeah, and what NOT to do when creating newspaper ads.

Here are five TREATS to make your newspaper ads ridiculously...

5 Tricks for Effective Newspaper Ads

By Jenna Bruce on Tue, Oct 21, 2014 @ 11:08 AM in newspaper ads

It’s that time of year again when grocery stores stock their shelves with giant bags of candy corn and Hershey’s miniatures, and parents scramble to put the finishing touches on costumes that may or may not be lame and uninspired, or worse, too...

How to Place Newspaper Ads like a Pro

By Jenna Bruce on Wed, Jun 04, 2014 @ 10:54 AM in newspaper advertising, newspaper ads

Despite what you may have heard in recent years, advertising in the newspaper is still a highly effective way to get your message in front of your target demographic. In fact, in a 2013 online survey conducted by Nielsen, on behalf of the Newspaper...

4 Steps to Creating Effective Newspaper Ads

By Jenna Bruce on Tue, May 20, 2014 @ 10:42 AM in effective advertising, newspaper ads

Despite the fact that radio, television, and the Internet offer CMOs myriad choices for advertising, newspaper ads are still a viable and highly-effective channel for extending market reach and attracting new prospects. According to a 2011 report...

1

Newspaper Advertising Helps As Black Friday Action Transitions Online

By Scott Olson on Thu, Dec 05, 2013 @ 12:08 PM in newspaper advertising, black friday, newspaper ads, online shopping behavior

Another Black Friday has come and gone and if you’re like me you took the easy way out, much to the chagrin of retailers and advertisers who spent a bundle prepping for the big day. Not to be a total scrooge when it comes to the biggest shopping day...