What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

4 Local Digital Marketing Myths You May Have Fallen For

By Jenna Bruce on Mon, Nov 06, 2017 @ 09:00 AM in online, digital, social media, online advertising, digital marketing

If you’re like most of our clients, you’re a small business owner who’s always trying to find better ways to connect with their local audience. Yet, despite hearing how important digital channels are to your marketing mix, you’ve been hesitant to...

4 Ways to Tank Your Social Media Campaigns

By Jenna Bruce on Thu, Jun 01, 2017 @ 04:11 PM in online, social media, online advertising, social media engagement, integrate print and digital, Twitter, Facebook

Reaching and engaging customers via the proliferation of social media channels has become a huge priority for most businesses. And yet many of these companies create and post pointless, promoted posts, sharing information none of their customers...

Blackout Wednesday: the Day the Internet Lashed back to Protest SOPA

By Molly Carnicom on Thu, Jan 26, 2012 @ 04:52 PM in online, electronic mail

Noticed anything different lately on the Internet? Chances are some of your most frequently visited websites had a ‘blackout’ last Wednesday to protest the Stop Online Piracy Act (SOPA).

What does SOPA entail exactly? Great question. The new bill,...


Challenging Assumptions: Reader Retention in Print vs. Online Media

By Molly Carnicom on Thu, Jan 12, 2012 @ 12:00 PM in online, tablet, newspapers, print

Now that 2011 has ended, you can take a look at what mediums worked best for engage audiences and determine: What worked? What didn’t work? A recent study conducted by the University of Oregon answers an interesting question: Does reader engagement...