What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Must-Dos for Local Marketing Success

By Jenna Bruce on Tue, Aug 15, 2017 @ 08:55 AM in local marketing, local, print, advertisers, social media advertising, branding

Would you be surprised to hear that 62% of phone calls made to small businesses go unanswered? And by unanswered I don’t mean they go to voicemail, I mean they just keep ringing and ringing and ringing. Only 38% of calls actually get forwarded to...

How Much Does Direct Mail Marketing Cost?

By Jenna Bruce on Mon, Jul 31, 2017 @ 12:45 PM in advertising, print, print ads, direct mail

Did you hear the news? Print is dead. Did you hear the other news? The idea of print being dead is completely bogus.

Data continuously shows that consumers respond favorably to direct mail. And here are some stats to back that up:

Print is Not Dead and Other Lessons I’ve Learned This Year

By Hannah Hill on Tue, Sep 17, 2013 @ 11:58 AM in print advertising, newspaper industry, print newspaper, print industry, print

Today marks my one year anniversary as a marketing specialist with Mediaspace Solutions. Throughout the past year I have written a grand total of 61 blog posts about advertising and the newspaper industry while also featuring some of today’s...

MyPillow® Combines Print and Digital Media to Maximize Budgets

By Scott Olson on Thu, Dec 13, 2012 @ 02:14 PM in digital advertising, digital, direct response advertising, print advertising, direct response, print

Talking about the benefits of combining print and digital media is nothing new on this blog, so hopefully you’re used to it now. The reason being, there are a number of benefits and methods to do it. The choices really are endless and the frequency...

The Future of Newspapers is Bright

By Hannah Hill on Wed, Oct 10, 2012 @ 01:30 PM in digital, newspaper readership, local advertising, print

Extra! Extra! Read all about it! It’s already day four of National Newspaper Week, so I hope you’ve picked up a newspaper and a cup of joe to celebrate. If not, what’s stopping you? According to Caroline H. Little, President and CEO of the Newspaper...

If Print is Dead, why give it a Facelift?

By Scott Olson on Tue, Sep 11, 2012 @ 02:19 PM in print advertising, newspapers, print

We’ve all heard the stories, seen the headlines and made funny faces when your friends tell you, ‘I work in print advertising.’ Rumor has it the print industry is headed down the tubes and the free-for-all that started a few years ago is a speeding...

Four Reasons Newspaper Advertising Still Matters

By Molly Carnicom on Thu, Mar 08, 2012 @ 12:00 PM in advertising, newspapers, print, consumer behavior

Your local coffee shop, your doorstep, the person next to you on a plane. The places you’ll find newspapers are endless. Many skeptics feel the newspaper industry is dying. Here are a few reasons why newspaper advertising should still be part of...

Challenging Assumptions: Reader Retention in Print vs. Online Media

By Molly Carnicom on Thu, Jan 12, 2012 @ 12:00 PM in online, tablet, newspapers, print

Now that 2011 has ended, you can take a look at what mediums worked best for engage audiences and determine: What worked? What didn’t work? A recent study conducted by the University of Oregon answers an interesting question: Does reader engagement...