What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Choose the Best Images for Your Print Campaigns

By Jenna Bruce on Mon, Mar 02, 2020 @ 10:00 AM in creative print ads, print ads

We talk a lot on this blog about the importance of writing good copy for your print ads. We’ve discussed how to write a killer headline and why your copy should focus on benefits and not features. You’ve also learned why a strong call-to-action is...

Brochures Not Converting? Here are 6 Fixes

By Jenna Bruce on Mon, Feb 10, 2020 @ 10:26 AM in creative print ads, print ads, print marketing, Marketing collateral

When your inhouse teams hear the word brochure, they may think “collateral” or “sales.” But when most consumers hear the word brochure they think, “boring” and “Where’s the nearest garbage can?”

And can you blame them? Most brochures have been...

Print Ad Placement for Maximum Exposure

By Jenna Bruce on Mon, Aug 26, 2019 @ 10:00 AM in print advertising, ad placement, successful print advertising, print ads

If you’re like many of the clients we work with, you’ve spent a lot of time over the years figuring out how to carefully craft an effective print ad. You’ve learned the importance of grabbing attention with the headline, using the right images and...

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B2B Print Ads – 5 Strategies to Get Yours to Convert

By Jenna Bruce on Mon, Aug 12, 2019 @ 10:00 AM in print ads, print marketing, Ad conversion, b2b

If there’s anything that’s more difficult than convincing people print isn’t dead, it’s convincing them that print marketing works great in the B2B space. Perhaps what really drives the myth that print can’t work well for B2B advertisers is too many...

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Are You Leveraging These 2019 Print Marketing Trends?

By Jenna Bruce on Mon, Jul 08, 2019 @ 10:00 AM in creative print ads, print ads, print marketing, trends, customer engagement

After years of defending this marketing channel, we are happy to say that print marketing seems to be having a moment right now. Finally, business owners are catching onto print’s numerous benefits and integrating print into their marketing mix.

...

9 Reasons to Include Print in Your Marketing Mix in 2019

By Jenna Bruce on Mon, Nov 19, 2018 @ 10:00 AM in print advertising, print ads, Media Mix, ROI

The 1990s gave us boy bands and pop divas, ripped jeans and combat boots, and must-see TV shows like Friends and Seinfeld. Oh, the 90s also gave us a little something called the internet.

Over the past 20+ years, as the internet has grown, people...

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Are Your Print Ads Converting?

By Jenna Bruce on Mon, Aug 13, 2018 @ 10:00 AM in newspaper ads, print ads, conversion rate, call-to-action

Here’s some good news: According to a study by Benchmarking for Newsworks, one that covered 500 econometric models, print ads significantly increase the effectiveness of a marketing campaign. In fact, the study revealed that advertising with...

How to Get Print Ad Discounts

By Jenna Bruce on Mon, Jul 23, 2018 @ 10:00 AM in media buyer, print ads, print media buying, ROI, budget

If you’ve ever purchased a house, you know the best time to buy is when it is a buyer’s market. That is when there is more inventory (supply) than buyers (demand).

Well, if you’re considering adding print channels to your integrated media campaigns,...

How to Become a Better Marketer in Less Than 7 Minutes

By Jenna Bruce on Mon, Aug 21, 2017 @ 09:00 AM in print advertising, local marketing, competing clients, print ads, marketing goals, partnership, results

Here are things that take approximately 7 minutes to accomplish:

  • Hard-boil an egg
  • Make a bowl of oatmeal – (instant)
  • Pay your credit card bill
  • Repeatedly tell your dog to get off the sofa (perhaps that’s just my house)
  • Inflate your bicycle tires
  • ...

How Much Does Direct Mail Marketing Cost?

By Jenna Bruce on Mon, Jul 31, 2017 @ 12:45 PM in advertising, print, print ads, direct mail

Did you hear the news? Print is dead. Did you hear the other news? The idea of print being dead is completely bogus.

Data continuously shows that consumers respond favorably to direct mail. And here are some stats to back that up: