What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

B2B Print Ads – 5 Strategies to Get Yours to Convert

By Jenna Bruce on Mon, Aug 12, 2019 @ 10:00 AM in print ads, print marketing, Ad conversion, b2b

If there’s anything that’s more difficult than convincing people print isn’t dead, it’s convincing them that print marketing works great in the B2B space. Perhaps what really drives the myth that print can’t work well for B2B advertisers is too many...

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Are You Leveraging These 2019 Print Marketing Trends?

By Jenna Bruce on Mon, Jul 08, 2019 @ 10:00 AM in creative print ads, print ads, print marketing, trends, customer engagement

After years of defending this marketing channel, we are happy to say that print marketing seems to be having a moment right now. Finally, business owners are catching onto print’s numerous benefits and integrating print into their marketing mix.

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9 Reasons to Include Print in Your Marketing Mix in 2019

By Jenna Bruce on Mon, Nov 19, 2018 @ 10:00 AM in print advertising, print ads, Media Mix, ROI

The 1990s gave us boy bands and pop divas, ripped jeans and combat boots, and must-see TV shows like Friends and Seinfeld. Oh, the 90s also gave us a little something called the internet.

Over the past 20+ years, as the internet has grown, people...

Are Your Print Ads Converting?

By Jenna Bruce on Mon, Aug 13, 2018 @ 10:00 AM in newspaper ads, print ads, conversion rate, call-to-action

Here’s some good news: According to a study by Benchmarking for Newsworks, one that covered 500 econometric models, print ads significantly increase the effectiveness of a marketing campaign. In fact, the study revealed that advertising with...

How to Get Print Ad Discounts

By Jenna Bruce on Mon, Jul 23, 2018 @ 10:00 AM in media buyer, print ads, print media buying, ROI, budget

If you’ve ever purchased a house, you know the best time to buy is when it is a buyer’s market. That is when there is more inventory (supply) than buyers (demand).

Well, if you’re considering adding print channels to your integrated media campaigns,...

How to Become a Better Marketer in Less Than 7 Minutes

By Jenna Bruce on Mon, Aug 21, 2017 @ 09:00 AM in print advertising, local marketing, competing clients, print ads, marketing goals, partnership, results

Here are things that take approximately 7 minutes to accomplish:

  • Hard-boil an egg
  • Make a bowl of oatmeal – (instant)
  • Pay your credit card bill
  • Repeatedly tell your dog to get off the sofa (perhaps that’s just my house)
  • Inflate your bicycle tires
  • ...

How Much Does Direct Mail Marketing Cost?

By Jenna Bruce on Mon, Jul 31, 2017 @ 12:45 PM in advertising, print, print ads, direct mail

Did you hear the news? Print is dead. Did you hear the other news? The idea of print being dead is completely bogus.

Data continuously shows that consumers respond favorably to direct mail. And here are some stats to back that up:

Do Your Print Ads Grab Attention Fast Enough?

By Jenna Bruce on Mon, Jul 17, 2017 @ 08:40 AM in magazines, magazine advertising, newspaper, local newspaper advertising, innovative print ads, creative print ads, print ads

Do Your Print Ads Grab Attention Fast Enough?

These days, about the only thing getting shorter than people’s patience, is people’s attention span. And, as these attention spans shrink, marketers must find ways to use their advertising to hook...

How to Mix Media Like a Pro

By Jenna Bruce on Mon, May 15, 2017 @ 01:59 PM in advertising, integrated marketing, target audience, print ads, Media Mix, targeting

Inlast week’s blogpost I talked about what media mixing is and why you should be doing it. This week, let’s dive into how to go about it.

Though I’ll break it down more as we go, the KEY to determining the right mix of media is to think about who it...

10 Reasons No One's Reading Your Advertisement

By Jenna Bruce on Tue, Jul 19, 2016 @ 01:30 PM in print ads

One of the biggest complaints we hear from prospective clients is that they are getting very little return on their print campaigns. Many admit that after running ads in the local newspaper, they get little, if any, phone calls.

“It’s as if no one...