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A brew of marketing and advertising news for your insatiable knowledge palette

5 Ways to Use FSIs Effectively This Holiday Season

By Jenna Bruce on Mon, Nov 25, 2019 @ 10:00 AM in print advertising, holiday advertising, effective advertising, print campaigns, free standing inserts, FSI

The holiday season is upon us. For many people, that means trimming trees, decking halls and pretending your family doesn’t drive you nuts. But for marketers it means one thing: Getting your offer in front of consumers who are ready to spend BIG.


What Thanksgiving Can Teach Us About Successful Print Campaigns

By Hannah Hill on Mon, Nov 25, 2013 @ 01:10 PM in successful print advertising, successful advertising campaign, print campaigns

The following is a guest post by Jenna Bruce.

Thanksgiving is not just a day to stuff our faces and grin and bear the psychological pain inflicted by our families. No. It’s also a day that can teach us a great deal about what it takes to create...