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A brew of marketing and advertising news for your insatiable knowledge palette

Should You Get Help from a Professional Media Buyer?

By Jenna Bruce on Mon, Sep 09, 2019 @ 01:21 PM in media buying, media planning, print media buying, media planning agency, ROI

We’ll admit it – we always get a bit disheartened when we hear how some business owners view media buying services. Namely, that they are an expense that is simply not needed.

The thing is, no one really attempts to cut their own hair, fix their own...

5 Reasons to Use a Media Buying Agency

By Jenna Bruce on Mon, Jun 10, 2019 @ 10:00 AM in advertising agency, media buying agency, print media buying, media planning agency

Whether you’re a SMB or the CEO of a Fortune 500 company, you undoubtedly recognize that advertising is necessary for sustaining sales and achieving growth. And, despite what you may have heard about the value of “earned media” or “owned media” or...

4 Clues You May Need a Media Buyer

By Jenna Bruce on Wed, Apr 03, 2019 @ 01:19 PM in media buying, media buying agency, media buyer, print media buying

There are some things in business that are safe to approach with a DIY mindset. Creating your own logo is a pretty safe bet, as is designing your own business cards. But there are other things that you may need some help with.

For instance, building...

How Does Media Buying Work?

By Jenna Bruce on Mon, Nov 26, 2018 @ 10:00 AM in media buying, media planning, print media buying, media planning agency

You’ve got a new product and want to let the world know how amazing it is. What do you do? The short and simple answer is: you rent media real estate (radio slot, billboard, online banner ad) that will allow you to get your message in front of the...

How to Get Print Ad Discounts

By Jenna Bruce on Mon, Jul 23, 2018 @ 10:00 AM in media buyer, print ads, print media buying, ROI, budget

If you’ve ever purchased a house, you know the best time to buy is when it is a buyer’s market. That is when there is more inventory (supply) than buyers (demand).

Well, if you’re considering adding print channels to your integrated media campaigns,...

Why You Need a Print Media Buying Service

By Jenna Bruce on Tue, Dec 30, 2014 @ 07:56 AM in print media buying

Print media buying is not just a specialty – it’s an art form that requires many skills to navigate a constantly-shifting landscape and get the best ROI for your clients. Sure, you can try and go it alone and make your own print media buys, but we...