What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

We’ll admit it – we always get a bit disheartened when we hear how some business owners view media buying services. Namely, that they are an expense that is simply not needed.

The thing is, no one really attempts to cut their own hair, fix their own...

Whether you’re a SMB or the CEO of a Fortune 500 company, you undoubtedly recognize that advertising is necessary for sustaining sales and achieving growth. And, despite what you may have heard about the value of “earned media” or “owned media” or...

There are some things in business that are safe to approach with a DIY mindset. Creating your own logo is a pretty safe bet, as is designing your own business cards. But there are other things that you may need some help with.

For instance, building...

You’ve got a new product and want to let the world know how amazing it is. What do you do? The short and simple answer is: you rent media real estate (radio slot, billboard, online banner ad) that will allow you to get your message in front of the...

If you’ve ever purchased a house, you know the best time to buy is when it is a buyer’s market. That is when there is more inventory (supply) than buyers (demand).

Well, if you’re considering adding print channels to your integrated media campaigns,...

Print media buying is not just a specialty – it’s an art form that requires many skills to navigate a constantly-shifting landscape and get the best ROI for your clients. Sure, you can try and go it alone and make your own print media buys, but we...