By Jenna Bruce on Mon, Sep 30, 2019 @ 10:00 AM in newspaper advertising, direct response, budget, remnant advertising
Are Remnant Ads a Good Idea for Small Business Owners on a Tight Budget?
Newspaper advertising is still, hands down, one of the best ways to get your message in front of your audience. Particularly if your audience is part of the baby boomer...
By Jenna Bruce on Mon, Sep 24, 2018 @ 10:00 AM in direct mail, ROI, customer engagement, remnant advertising
Many of today’s marketers are young enough that they don’t really remember life before the Internet. Even marketers “of a certain age” tend to focus solely on digital channels to reach their audience, and that’s too bad.
No one can deny that online...
