What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

I had a friend once who loved a particular restaurant in the city we were both living in and it royally irked him when he called for a reservation and couldn’t get a table, especially when he was trying to impress a new love interest. He started...

There’s been a lot of hype over the last few years about programmatic ad buying. While it has the potential to allow advertisers to reach their audience at scale and at a low cost, and though it makes real-time optimization possible – the technology...