What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Print Ad Placement for Maximum Exposure

By Jenna Bruce on Mon, Aug 26, 2019 @ 10:00 AM in print advertising, ad placement, successful print advertising, print ads

If you’re like many of the clients we work with, you’ve spent a lot of time over the years figuring out how to carefully craft an effective print ad. You’ve learned the importance of grabbing attention with the headline, using the right images and...


What Thanksgiving Can Teach Us About Successful Print Campaigns

By Hannah Hill on Mon, Nov 25, 2013 @ 01:10 PM in successful print advertising, successful advertising campaign, print campaigns

The following is a guest post by Jenna Bruce.

Thanksgiving is not just a day to stuff our faces and grin and bear the psychological pain inflicted by our families. No. It’s also a day that can teach us a great deal about what it takes to create...

Four Reasons Newspaper Advertising Still Matters to Your Business

By Hannah Hill on Tue, Jun 04, 2013 @ 12:13 PM in advertising strategy, newspaper advertising, successful print advertising, newspaper

Newspaper advertising is an important component of successful advertising campaigns. That’s right. Advertising in newspapers still yields results, at least for our clients. Included below are four reasons newspaper advertising should still matter...


Black, White and Read All Over: Why Local News Sources Matter to Advertisers

By Molly Carnicom on Thu, Aug 23, 2012 @ 01:00 PM in reaching local audience, integrated marketing plan, local advertising, local media sources, newspaper industry, local focus, successful print advertising

What concerts are happening this weekend? What will the weather be like for Saturday afternoon? What new restaurants have opened and what is their rating? Any coupons for the grocery store I could use? Where can you find the answer to all these...

4 Reasons Why Quality Images Improve Business Branding

By Brynn Haugen on Thu, Jun 21, 2012 @ 12:00 PM in successful print advertising

Did you know that a picture is worth more than a thousand words? Sometimes cliché phrases help in business strategies, especially when it comes to influencing customer buying. Photos and graphics are essential tools for business websites, social...