What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The 4 Must-Do Steps to Conducting Market Research

By Jenna Bruce on Fri, Jun 05, 2020 @ 01:36 PM in target audience, market research

You know how amazing your product or service is and how it can help people. But how well do you actually know those people you are trying to get your offer in front of?

Understanding your target audience is critical to your marketing campaigns and...

6 Ideas That Will Adjust Your Chiropratic Marketing Campaigns

By Jenna Bruce on Tue, Mar 17, 2020 @ 01:59 PM in targeted advertising, target audience, healthcare

You spend your time helping others get rid of their pain. But when it comes to your own marketing, do you wish that someone could take that pain away from you? If so, keep reading to learn 6 different things you can do to give your marketing...

How to Conduct Audience Research to Craft the Right Messaging

By Jenna Bruce on Mon, Nov 04, 2019 @ 10:00 AM in Reaching Your Audience, integrated marketing, target audience, marketing goals

Imagine your mother-in-law visits one afternoon and brings with her a little gift she picked up for you at a local flea market. You open it. It’s a set of clown salt and pepper shakers.

She asks if you like them and you say, “These are going in the...

What Crappy Father’s Day Gifts Can Teach Us About Effective Advertising

By Jenna Bruce on Mon, Jun 17, 2019 @ 09:43 AM in targeted advertising, effective advertising, target audience

Father’s Day, if we’re all honest, this is probably the one holiday with the crappiest gifts. Why is it when it comes to our fathers or husbands, most of us have phoned it in over the years? Don’t deny it, you know at one point in your life you have...

5 Reasons Your Magazine Ads Aren’t Converting

By Jenna Bruce on Mon, May 20, 2019 @ 10:00 AM in magazine readership, magazine advertising, target audience, ROI, conversion rate

You may have heard that the magazine industry is dead and gone. Well, that’s what digital marketers have been saying about the newspaper industry for years, so it doesn’t surprise us that this myth is being passed around.

And that’s exactly what it...

What Makes a Good Newspaper Ad?

By Jenna Bruce on Mon, Jul 16, 2018 @ 10:00 AM in newspapers, target audience, call-to-action, design

If you’ve read this blog for any length of time, you know that we are big proponents of newspaper advertising. Nothing quite allows you to target specific, niche demographics like newspapers.

But not any old newspaper ad will give you the results...

How to Write a Killer Job Ad

By Jenna Bruce on Mon, Oct 30, 2017 @ 09:00 AM in target audience, keywords

All small businesses have one thing in common: the desire to grow as quickly as possible. Once growth occurs though, it becomes incredibly important to hire the right staff who can take your business to the next level.

In the same way that writing...

How to Mix Media Like a Pro

By Jenna Bruce on Mon, May 15, 2017 @ 01:59 PM in advertising, integrated marketing, target audience, print ads, Media Mix, targeting

Inlast week’s blogpost I talked about what media mixing is and why you should be doing it. This week, let’s dive into how to go about it.

Though I’ll break it down more as we go, the KEY to determining the right mix of media is to think about who it...

Determining the Right Media Mix for Newbies

By Jenna Bruce on Mon, Feb 20, 2017 @ 01:53 PM in newspaper, target audience, print media, marketing, Media Mix, marketing goals

Small business owners share one common goal: to employ highly-effective advertising that works within a limited (read: shoe-string) budget. The best way to achieve this goal is to get the right offer in front of the right audience at the right...

50 is the New 30: Why Your Bullseye should be on the Boomers

By Molly Carnicom on Thu, Sep 06, 2012 @ 12:00 PM in Baby Boomers, Boomers, target audience

Constantly targeting the ever so popular 18 to 49 age group with your advertisements? Ever thought about those with a little more experience? Never! Oh, but you should. People within the 18 to 49 age group eventually grow out of it, right? So...