By Jenna Bruce on Tue, Mar 17, 2020 @ 01:59 PM in targeted advertising, target audience, healthcare
You spend your time helping others get rid of their pain. But when it comes to your own marketing, do you wish that someone could take that pain away from you? If so, keep reading to learn 6 different things you can do to give your marketing...
By Jenna Bruce on Mon, Feb 03, 2020 @ 10:00 AM in magazines, magazine advertising, targeted advertising, trade journals
If you’re a business that sells to other businesses, you may have had a hard time selecting the best advertising channels to get your message through. That’s because many of the traditional channels like newspaper, billboards or radio, as well as...
By Jenna Bruce on Tue, Sep 03, 2019 @ 10:44 AM in Baby Boomers, targeted advertising, effective advertising, demographics
It’s no secret that marketers want to put their offer in front of people who are A) interested in what they have and B) possess a healthy disposable income. When it comes to “B”, baby boomers account for the most disposable income in this country....
By Jenna Bruce on Mon, Aug 05, 2019 @ 10:00 AM in targeted advertising, email marketing, direct mail, targeting
We know all-too well that there are certain myths that have a way of making their way around the world of marketing. For years we have attempted to clear up the myth that print marketing was dead. It’s not dead, far from it. Print marketing has...
By Jenna Bruce on Mon, Jun 17, 2019 @ 09:43 AM in targeted advertising, effective advertising, target audience
Father’s Day, if we’re all honest, this is probably the one holiday with the crappiest gifts. Why is it when it comes to our fathers or husbands, most of us have phoned it in over the years? Don’t deny it, you know at one point in your life you have...
By Hannah Hill on Tue, Aug 13, 2013 @ 12:21 PM in local advertising, benefits of local advertising, targeted advertising, self-serve Foursquare ads
More than 35 million people use Foursquare to figure out where to go, eat or shop at least 10 times per month. Are you one of them? With so many people using the app to make purchasing decisions, it's no wonder advertisers want to get in on the...
By Hannah Hill on Wed, Jan 09, 2013 @ 11:04 AM in advertising, targeted advertising
We have all been exposed to targeted advertising, whether we knew it or not. Targeted advertising is advertising strategically placed to attract consumer attention based on characteristics like gender, age and marital status, among others, and it...
