What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How to Use Big Data to Develop a Marketing Plan

By Jenna Bruce on Mon, Apr 16, 2018 @ 10:00 AM in Return on Investment, targeting, KPIs, ROI, data research, anayltics, big data

If you’re like most business owners you’re probably always thinking of different ways you can get ahead of the competition. Well, a study by McKinsey & Company found that organizations with more advanced marketing capabilities achieve revenue growth...

How Small Business Owners Can Bring Down Goliath

By Jenna Bruce on Mon, Feb 05, 2018 @ 10:00 AM in local marketing, small business, Media Mix, ROI, customer engagement

Undoubtedly, one of the biggest challenges small business owners face is how to keep up with big competitors. Large companies (let alone national chains) have brand recognition and much bigger advertising budgets, and can easily overtake entire...

Where Should You Invest Your Marketing Dollars in 2018?

By Jenna Bruce on Tue, Jan 02, 2018 @ 10:00 AM in media planning, ROI, budget

Marketing budgets typically vary based on the industry, size of the company, and its specific campaign goals. What tends to be the same across all businesses, no matter the size or vertical, is that having a budget and a healthy ROI is essential to...

10 Marketing Mistakes That Will Kill Your Business

By Jenna Bruce on Mon, Jun 19, 2017 @ 02:30 PM in integrate print and digital, media buyer, media planning, KPIs, ROI, Key Performance Indicators

Small business owners eat, sleep and breathe revenue. Much of their day is spent thinking of how to gain more customers and increase that bottom line. Far too often, however, they don’t give enough thought as to whether or not their marketing...