What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Offline Marketing Strategies That are Affordable and Effective!

By Jenna Bruce on Mon, Sep 24, 2018 @ 10:00 AM in direct mail, customer engagement, remnant advertising, ROI

Many of today’s marketers are young enough that they don’t really remember life before the Internet. Even marketers “of a certain age” tend to focus solely on digital channels to reach their audience, and that’s too bad.

No one can deny that online...

How to Get Print Ad Discounts

By Jenna Bruce on Mon, Jul 23, 2018 @ 10:00 AM in print media buying, budget, ROI, print ads, media buyer

If you’ve ever purchased a house, you know the best time to buy is when it is a buyer’s market. That is when there is more inventory (supply) than buyers (demand).

Well, if you’re considering adding print channels to your integrated media campaigns,...

5 Direct Mail Marketing Mistakes You Hope You’re Not Making – But Probably Are

By Jenna Bruce on Mon, Jun 04, 2018 @ 10:00 AM in direct mail, data research, ROI, analytics

According to findings from a Temple University study, direct mail campaigns have a greater effect on buying decisions than digital ads. The study found that participants had stronger emotional responses from physical ads, and that those physical ads...

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The Benefits of Data-Driven Marketing

By Jenna Bruce on Mon, May 14, 2018 @ 10:00 AM in big data, anayltics, data research, personalization, ROI

10 years ago, only a handful of tech-savvy companies were using data-driven marketing strategies. Of course, these companies no doubt found it easy to get ahead of the competition to grab big market share.

These days, however, more and more business...

Mapping Your Customer’s Journey – Why Do It. How to Do It.

By Jenna Bruce on Mon, Apr 30, 2018 @ 10:00 AM in analytics, customer engagement, ROI

As a business owner, there are two things you are continually trying to do: generate more sales and improve your brand’s image. Now I’m guessing in order to do these two things, you think you have to think like a business owner. But that’s not the...

How to Use Big Data to Develop a Marketing Plan

By Jenna Bruce on Mon, Apr 16, 2018 @ 10:00 AM in data research, anayltics, big data, KPIs, targeting, Return on Investment, ROI

If you’re like most business owners you’re probably always thinking of different ways you can get ahead of the competition. Well, a study by McKinsey & Company found that organizations with more advanced marketing capabilities achieve revenue growth...

How Small Business Owners Can Bring Down Goliath

By Jenna Bruce on Mon, Feb 05, 2018 @ 10:00 AM in customer engagement, small business, ROI, Media Mix, local marketing

Undoubtedly, one of the biggest challenges small business owners face is how to keep up with big competitors. Large companies (let alone national chains) have brand recognition and much bigger advertising budgets, and can easily overtake entire...

Where Should You Invest Your Marketing Dollars in 2018?

By Jenna Bruce on Tue, Jan 02, 2018 @ 10:00 AM in budget, ROI, media planning

Marketing budgets typically vary based on the industry, size of the company, and its specific campaign goals. What tends to be the same across all businesses, no matter the size or vertical, is that having a budget and a healthy ROI is essential to...

10 Marketing Mistakes That Will Kill Your Business

By Jenna Bruce on Mon, Jun 19, 2017 @ 02:30 PM in media planning, media buyer, Key Performance Indicators, KPIs, integrate print and digital, ROI

Small business owners eat, sleep and breathe revenue. Much of their day is spent thinking of how to gain more customers and increase that bottom line. Far too often, however, they don’t give enough thought as to whether or not their marketing...