Good news for travel marketers: the demand for travel experiences remains high.
According to American Express Travel’s 2024 Global Travel Trends Report, 84 percent of respondents plan to spend more or the same amount of money on travel in 2024 compared to last year.
The American Express report uncovered some fun trends motivating travelers. For example, 67 percent of Millennial and Gen-Z respondents are interested in traveling for sporting events, while 65 percent of overall respondents are interested in taking a major trip – think, Galapagos Islands or trekking with the gorillas – this year compared to previous years.
Travel equals big business, with the U.S. travel and tourism industry generating $1.9 trillion in economic output. Whether you are marketing a destination, hotel, airline or experience, Mediaspace can help you reach prospective travelers with a strategic approach based on our travel industry expertise.
Here are just some of the ways travel marketers can connect.
- Make an Impression with Free-Standing Inserts (FSIs) - Newspaper FSIs are a smart way to deliver your travel marketing message, as 79 percent of people who look at FSIs save them for more than one day. This means that your message makes a lasting impression.
- Reach Travelers Through Magazine Buys - Mediaspace can help identify strategic print magazine publications that align with your target consumer. Plus, buying the magazine’s digital space as well can help you maximize your spend and reach consumers with a consistent message.
- Consider In-Flight Media and Out-of-Home - While travelers are in the air or on the road, you can get them thinking about their next trip by reaching them with in-flight media and out-of-home campaign messages.
Contact Mediaspace to learn more about our travel industry capabilities and expertise.