What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

The 4 Big DON’Ts of Native Advertising

By Jenna Bruce on Mon, Oct 09, 2017 @ 03:43 PM in advertising, digital, native advertising

Native advertising has been gaining in popularity over the past few years. In fact, according to Red Branch Media, 56% of the total U.S. display ad revenue in 2016 was spent on native advertising.  And, Business Insider Intelligence predicts this...

What the Solar Eclipse Taught Us About Marketing

By Jenna Bruce on Tue, Sep 05, 2017 @ 09:00 AM in advertising, integrated marketing, keywords

What the Solar Eclipse Taught Us About Marketing

Did you see it? Were you one of the millions who caught sight of the solar eclipse on August 21st, 2017? It was an historic event, and one that inspired people from around the world to travel to the...

How Much Does Direct Mail Marketing Cost?

By Jenna Bruce on Mon, Jul 31, 2017 @ 12:45 PM in advertising, print, print ads, direct mail

Did you hear the news? Print is dead. Did you hear the other news? The idea of print being dead is completely bogus.

Data continuously shows that consumers respond favorably to direct mail. And here are some stats to back that up:

4 Ways Small Business Owners Can (Almost) Guarantee Their Success

By Jenna Bruce on Mon, Jul 24, 2017 @ 10:59 AM in advertising, benefits of print, media planning, small business, marketing goals

Starting a small business is akin to ice skating on mud – it’s really, really hard. Actually, to be more accurate, starting a small business is hard, but getting that business to grow and succeed is next to impossible, or so it seems.

According to...

PR Tips for SMBs

By Jenna Bruce on Wed, Jun 14, 2017 @ 10:37 AM in advertising, advertising strategy, public relations

“There is only one thing worse in the world than being talked about, and that is not being talked about.”

~ Oscar Wild

Oscar and other famous people throughout history have eluded to the fact that there is no such thing as bad publicity. And while...

How to Mix Media Like a Pro

By Jenna Bruce on Mon, May 15, 2017 @ 01:59 PM in advertising, integrated marketing, target audience, print ads, Media Mix, targeting

Inlast week’s blogpost I talked about what media mixing is and why you should be doing it. This week, let’s dive into how to go about it.

Though I’ll break it down more as we go, the KEY to determining the right mix of media is to think about who it...

3 Ways to Create Revenue-Generating Direct Mail Campaigns

By Jenna Bruce on Thu, May 04, 2017 @ 11:58 AM in advertising, benefits of print, direct marketing, direct mail

I found my old Trapper Keeper over the weekend. (If you’re under 35, Google it). I thought my Trapper Keeper was the coolest thing ever back in the day (still kinda do) and couldn’t wait to show it to my daughter, who I thought might want to use it...

Five Things You’re Doing Wrong with Your Billboard Ads

By Jenna Bruce on Wed, Apr 05, 2017 @ 12:00 PM in advertising, advertising strategy, billboard

As new channels become available to marketers and integrative campaigns become even more complex (and CMOs become even more accountable for delivering big results), it becomes increasingly important to make every advertising dollar count.

Billboard...

6 Old School Advertising Techniques Today’s Entrepreneurs Should be Leveraging

By Jenna Bruce on Wed, Mar 08, 2017 @ 01:06 PM in advertising, networking, printadvertising, emailmarketing

When it comes to advertising techniques, digital technology has continued to evolve and offer (read: inundate us with) a plethora of effective tools. But, more often than not, these new, shiny techniques draw focus and attention away from...

5 Common Branding Mistakes That Will Kill Your Small Business

By Jenna Bruce on Mon, Feb 13, 2017 @ 11:06 AM in advertising, marketing, small business, branding

What is branding exactly? It’s the development of a public persona, one that causes an instant emotional connection within consumers. When you think of great branding, what comes to mind? Nike’s swoosh? Coca Cola’s red can and white lettering? Or...