What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Wanna Boost Email Subscribers? Try These 3 Hacks

By Jenna Bruce on Mon, Dec 25, 2017 @ 10:00 AM in digital advertising, online advertising, retail advertisers, email marketing, content marketing

If you haven’t leveraged the power of email marketing this year, you’re going to want to ad the strategy to your arsenal in 2018. Now I know what you’re thinking – with so many new digital channels cropping up every month – isn’t email marketing a...

4 Ways Retailers Can Leverage In-Store Mobile Engagement This Holiday Season

By Jenna Bruce on Mon, Dec 11, 2017 @ 10:00 AM in digital advertising, Amazon, digital ads, online engagement, mobile marketing

There’s no denying that in the past decade, consumers have migrated to the internet for their holiday shopping. And can you blame them? There’s something compelling about avoiding traffic, long lines, and possibly cold temps in lieu of surfin’ the...

5 Reasons to Start Using Digital Signage in 2018

By Jenna Bruce on Mon, Nov 20, 2017 @ 10:00 AM in digital advertising, branding, signage

These days digital signage seems to be everywhere. You can’t drive down the street or walk into an airport, sports stadium, hotel, restaurant, corporate building or shopping mall without seeing it. And this advertising trend is expected to continue...

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Landing Pages Not Converting? Here are 5 Tricks for Better Conversion

By Jenna Bruce on Mon, Oct 23, 2017 @ 09:00 AM in digital advertising, digital, Landing Pages, Ad conversion, conversion rate

Are your landing pages sour or sweet? Do they seem to repel buyers instead of attract them? Are they causing you to lose revenue instead of generate more?

It doesn’t have to be this way!

There are common aspects of your web pages that affect user...

How Small Local Businesses Can Leverage Digital Marketing to Get Ahead

By Jenna Bruce on Mon, Aug 28, 2017 @ 09:00 AM in digital advertising, social media, digital ads, email marketing

You’ve no doubt heard the story about David and Goliath. Goliath, a giant of a man, a trained warrior in fact, was set to fight a small, young boy. It should have been no match, as the only weapons David had was a small stone and sling. Well, if you...

5 Banner Ad “Best Practices” That Kill Conversions

By Jenna Bruce on Tue, Oct 25, 2016 @ 01:43 PM in digital advertising, Ad conversion

If you’ve spent any time or budget on display advertising, you already know that one of the biggest detriments of a campaign is underperforming creative. And, while there is plenty of advice going around the web about the best practices for creating...

How CMOs Can Keep Up with the Ever-Changing Digital Age

By Jenna Bruce on Tue, Aug 16, 2016 @ 12:00 PM in digital advertising, digital

Thanks to the rise of digital marketing, big data, and the need to engage consumers across multiple platforms and with personal interactions, the role of chief marketing officer (CMO) has become even more important.

The rapid pace of change sure...

4 Effective Ways to Marry Your Print and Digital Ads

By Jenna Bruce on Tue, Mar 08, 2016 @ 02:15 PM in digital advertising, print advertising

In the last five years, the death of print media has been talked about almost as much as what the Kardashians are wearing. While we can’t speak to the effectiveness of tight pants and low-cut blouses, we can say with 100% certainty that print...

The Top 5 Digital Out-of-Home Advertising Trends Taking Shape in 2015

By Jenna Bruce on Tue, Jun 09, 2015 @ 09:47 AM in digital advertising, out-of-home advertising

As human beings we spend a good portion of our day out of the home. As we go from place to place we are exposed to all manner of media, much of it now of the digital variety. In fact, on average we interact with digital out-of-home media (DOOH) for...

8 Questions to Ask Before Selecting a Digital Advertising Agency

By Jenna Bruce on Tue, Apr 21, 2015 @ 09:33 AM in digital advertising

These days you can’t throw a stone online without hitting a digital advertising agency looking to charge you an arm and a leg in exchange for ho-hum knowledge and service. As more businesses head to the Internet to market themselves and extend their...