What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Landing Pages Not Converting? Here are 5 Tricks for Better Conversion

By Jenna Bruce on Mon, Oct 23, 2017 @ 09:00 AM in digital advertising, digital, Landing Pages, Ad conversion, conversion rate

Are your landing pages sour or sweet? Do they seem to repel buyers instead of attract them? Are they causing you to lose revenue instead of generate more?

It doesn’t have to be this way!

There are common aspects of your web pages that affect user...

How Small Local Businesses Can Leverage Digital Marketing to Get Ahead

By Jenna Bruce on Mon, Aug 28, 2017 @ 09:00 AM in digital advertising, social media, digital ads, email marketing

You’ve no doubt heard the story about David and Goliath. Goliath, a giant of a man, a trained warrior in fact, was set to fight a small, young boy. It should have been no match, as the only weapons David had was a small stone and sling. Well, if you...

5 Banner Ad “Best Practices” That Kill Conversions

By Jenna Bruce on Tue, Oct 25, 2016 @ 01:43 PM in digital advertising, Ad conversion

If you’ve spent any time or budget on display advertising, you already know that one of the biggest detriments of a campaign is underperforming creative. And, while there is plenty of advice going around the web about the best practices for creating...

How CMOs Can Keep Up with the Ever-Changing Digital Age

By Jenna Bruce on Tue, Aug 16, 2016 @ 12:00 PM in digital advertising, digital

Thanks to the rise of digital marketing, big data, and the need to engage consumers across multiple platforms and with personal interactions, the role of chief marketing officer (CMO) has become even more important.

The rapid pace of change sure...

4 Effective Ways to Marry Your Print and Digital Ads

By Jenna Bruce on Tue, Mar 08, 2016 @ 02:15 PM in digital advertising, print advertising

In the last five years, the death of print media has been talked about almost as much as what the Kardashians are wearing. While we can’t speak to the effectiveness of tight pants and low-cut blouses, we can say with 100% certainty that print...

The Top 5 Digital Out-of-Home Advertising Trends Taking Shape in 2015

By Jenna Bruce on Tue, Jun 09, 2015 @ 09:47 AM in digital advertising, out-of-home advertising

As human beings we spend a good portion of our day out of the home. As we go from place to place we are exposed to all manner of media, much of it now of the digital variety. In fact, on average we interact with digital out-of-home media (DOOH) for...

8 Questions to Ask Before Selecting a Digital Advertising Agency

By Jenna Bruce on Tue, Apr 21, 2015 @ 09:33 AM in digital advertising

These days you can’t throw a stone online without hitting a digital advertising agency looking to charge you an arm and a leg in exchange for ho-hum knowledge and service. As more businesses head to the Internet to market themselves and extend their...

The Digital Media Buyer’s Report Card – Does Yours Make the Grade?

By Jenna Bruce on Tue, Mar 24, 2015 @ 08:58 AM in digital advertising, media buying

Gartner recently surveyed 315 CMOs about their digital marketing budgets and learned budgets are expected to increase by 8% in 2015. In its worldwide survey of CMOs, IBM found CEOs are increasingly calling upon their CMOs to offer strategic input....

How Do I Know My Online Ads Are Actually Being Seen?

By Jenna Bruce on Tue, Mar 03, 2015 @ 07:28 AM in digital advertising, online advertising

We get this question a lot from clients and it’s a good one. If you’re spending money on certain campaigns and strategies, you need to know whether or not you’re getting a return on that investment. Sadly, many advertisers are spending and getting...

7 Benefits of Advertising in Digital Magazines

By Jenna Bruce on Tue, Oct 14, 2014 @ 10:21 AM in digital advertising

Unless you have a strong aversion to dealing with reality you’ve no doubt become aware of the fact the human race has gone mobile. Smartphones were adopted in a relatively short amount of time and have great influence on consumers. Additionally,...