When planning the latest campaign, marketers might wonder which delivers better ROI: digital or print?
Rather than deciding between digital and print, however, the smart move is to leverage a combination of both. Here’s why.
- Build awareness and facilitate quick action. When you put digital and print together, you have the ability to compound the benefits of both lasting brand awareness and action. While print ads are a tangible resource that readers can save and refer back to, which has tremendous power for awareness, digital facilitates quick action, as readers can simply click on an ad to take immediate action.
- Create a layering effect. When combined, print and digital together create a layering effect, as readers who see the ad in print may then be more likely to engage and click through when they encounter your message again on digital. The print + digital combination also creates a unified brand across mediums, which layers to build trust.
- Reach readers wherever they are. With a digital and print combination, you cover all your bases, reaching the publication’s respective print and online readerships in the environment in which they prefer to consume content.
Bonus: Rate savings!
When you combine digital and print buys, you have the power to negotiate savings, so you reap all the benefits of awareness, action, and reach, while also delivering greater ROI through strategic spending.
Mediaspace is the leader in digital, print and beyond.
Mediaspace is the digital and print expert, streamlining national, regional and local buys. Reach out today to find out more about how you can leverage the power of a unified digital and print media buy.
