“Fast food has a Gen Z problem,” read Business Insider’s headline last summer, noting that “Winning over Gen Z diners is key.”
The story suggested several tactics that fast food restaurants could use to connect with Gen Z consumers, including “shaking up menus with new items” and leveling-up their loyalty programs – and both are great ways to appeal to Gen Z.
Another way that Quick-Service Restaurants (QSR) marketers can connect with Gen Z?
By sending them shared mail.
The Power of Shared Mail
Did you know that Gen Z is the demographic that is most likely to try a new business after receiving marketing mail?
According to a USPS Mail Moments Survey, 73 percent of Gen Z have tried new products, services, or establishments within six months of receiving marketing mail.
In addition, shared mail is especially effective for QSR.
According to Mspark, nearly 70 percent of consumers surveyed have tried a new restaurant after receiving marketing mail.
Overall benefits of shared mail include:
- Highly cost effective. Shared mail is incredibly effective for broad outreach on a budget.
- Vast reach. With a reach that covers over 200 markets, including hard-to-reach rural areas, an astounding 98% of households can be reached by advertisers using shared mail.
- Hyper-targeted. Shared mail can saturate an entire neighborhood – or target at a micro, sub-zip code level.
- Enhanced versioning. Shared mail allows marketers to tailor their advertisement so that the right message reaches the right customer.
How Mediaspace Can Help
As today’s consumers are more carefully planning their purchases and looking for value in every transaction, shared mail delivers value in a format that Gen Z – and consumers of all generations – appreciate and respond to when making restaurant purchases.
Mediaspace’s shared mail strategy team brings over 35+ years of combined experience in the space and unrivaled category expertise in the category, having worked for leading shared mail vendors and serving Fortune 500 companies.
Reach out to Mediaspace to find out more about how to make powerful connections via shared mail advertising.
