What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

5 Best Practices to Market to Physicians

By Jenna Bruce on Mon, Sep 17, 2018 @ 10:00 AM in targeting, healthcare, anayltics, medical

Medical device and pharmaceutical companies spend billions of dollars each year trying to influence physicians and surgeons and for good reason: physicians and surgeons control a ton of money.

According to some calculations, the average doctor in...

5 Marketing Trends to Watch for in 2019

By Jenna Bruce on Mon, Sep 10, 2018 @ 10:00 AM in integrated marketing, customer engagement, lead nuturing, data research, anayltics

Autumn is upon us. I know this because Dunkin Donuts is selling their pumpkin donuts, which I happen to enjoy immensely, and which go very nicely with Starbuck’s Pumpkin Spiced Chai Latte.

But I digress…

For many marketers, autumn brings with it not...

5 Valuable Marketing Lessons from Ferris Bueller

By Jenna Bruce on Mon, Sep 03, 2018 @ 10:00 AM in personalization, analytics, customer engagement, lead nuturing, big data

It’s that time of year again. The leaves are starting to turn, the air is filled with cooler breezes, and kids everywhere are driving their parents nuts as they shop for 5-subject notebooks and the latest fall fashion trends.

It’s back to school...

How to Conduct A Creative Discovery Session for Your Next Ad Campaign

By Jenna Bruce on Mon, Aug 27, 2018 @ 10:00 AM in marketing, conversion rate, customer engagement, design

Advertising mogul William Bernbach believed that advertising is persuasion, and that persuasion is not a science but an artform. Therefor, advertising is the art of persuasion.

Too many marketers focus on numbers and logistics but spend little time...

4 Ways Small Biz Owners Can Widen Their Marketing Reach

By Jenna Bruce on Mon, Aug 20, 2018 @ 10:00 AM in marketing, Ad conversion, targeting, keywords

When just starting out with a new business, entrepreneurs typically focus all of their efforts, resources and budget on marketing to a small niche of consumers. This niche could be determined by a geographic location, a particular age group (or...

Are Your Print Ads Converting?

By Jenna Bruce on Mon, Aug 13, 2018 @ 10:00 AM in newspaper ads, print ads, conversion rate, call-to-action

Here’s some good news: According to a study by Benchmarking for Newsworks, one that covered 500 econometric models, print ads significantly increase the effectiveness of a marketing campaign. In fact, the study revealed that advertising with...

5 Golden Rules of Direct Response Marketing You Might be Breaking

By Jenna Bruce on Mon, Aug 06, 2018 @ 11:29 AM in direct response, anayltics, call-to-action

We’re big fans of direct response marketing because we see it work for our clients over and over again. Direct response marketing is highly-trackable, offering quantitative data and actionable insights. Direct response is also incredibly affordable,...

How Will Artificial Intelligence Shape the Future of Content Marketing?

By Jenna Bruce on Mon, Jul 30, 2018 @ 10:00 AM in customer engagement, anayltics, customer experience

If you’re old enough to remember watching The Jetsons cartoon, and I’m certainly not admitting that I am, you probably remember dreaming about having your own Rosie the robot to clean your room, wash the dishes, and take care of all those other...

How to Get Print Ad Discounts

By Jenna Bruce on Mon, Jul 23, 2018 @ 10:00 AM in media buyer, print ads, print media buying, ROI, budget

If you’ve ever purchased a house, you know the best time to buy is when it is a buyer’s market. That is when there is more inventory (supply) than buyers (demand).

Well, if you’re considering adding print channels to your integrated media campaigns,...

What Makes a Good Newspaper Ad?

By Jenna Bruce on Mon, Jul 16, 2018 @ 10:00 AM in newspapers, target audience, call-to-action, design

If you’ve read this blog for any length of time, you know that we are big proponents of newspaper advertising. Nothing quite allows you to target specific, niche demographics like newspapers.

But not any old newspaper ad will give you the results...