What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Predictive Analytics: 3 Reasons Why Your Healthcare Marketing Needs It And 3 Ways to Start Using it

By Jenna Bruce on Mon, Apr 23, 2018 @ 10:00 AM

If we surveyed 100 healthcare providers on the ways in which their industry has changed over the past decade, no doubt nearly all would mention the increasing need for excellent customer service. This is due in large part to patients beginning to...

How to Use Big Data to Develop a Marketing Plan

By Jenna Bruce on Mon, Apr 16, 2018 @ 10:00 AM in Return on Investment, targeting, KPIs, ROI, data research, anayltics, big data

If you’re like most business owners you’re probably always thinking of different ways you can get ahead of the competition. Well, a study by McKinsey & Company found that organizations with more advanced marketing capabilities achieve revenue growth...

7 Marketing Ideas That Will Make Any Dentist Smile

By Jenna Bruce on Mon, Apr 09, 2018 @ 10:00 AM in multi-channel marketing, multi-platform advertising, customer engagement

 

Today’s patients are different than those of yesteryear. More and more consider themselves consumers of healthcare rather than just “patients” and spend hours online looking for health information.

In fact, a 2013 Pew Research Center Report found...

How to Use All That Data in Your Marketing

By Jenna Bruce on Mon, Apr 02, 2018 @ 10:00 AM in optimization, media schedule, analytics, data research

Big Data is a bit like a treadmill: it’s easy enough to get your hands on a treadmill, but to really transform your health and body, you’ve got to actually use it. Many marketers pay for Big Data every month, but then haven’t a clue how to make it...

5 Things to Include in Your Healthcare Marketing Plan

By Jenna Bruce on Mon, Mar 26, 2018 @ 10:00 AM

Unless you’ve been living under a very large X-ray machine, you’ve most likely noticed the huge shift in the healthcare landscape. Specifically, patient satisfaction is not as simple as it once was.

It used to be that if you provided the right...

The Benefits of Location-Based Marketing and Tips for Success

By Jenna Bruce on Mon, Mar 19, 2018 @ 10:00 AM in targeting, data research, location

Location-based marketing isn’t new. For decades marketers have been able to reach their target audience at the right place and time. But thanks to the rise of mobile devices and advancing technologies, location-based marketing has become easier and...

6 Tips for Effective Lead Nurturing Campaigns

By Jenna Bruce on Mon, Mar 12, 2018 @ 10:00 AM in strategy, analytics, lead nuturing

In recent years, more of our clients have realized that inbound marketing creates warm leads, and warm leads are the ones with the biggest potential to convert. But generating these leads isn’t enough. Marketers must develop lead nurturing...

5 Ways Data Can Improve Your Marketing Campaigns

By Jenna Bruce on Mon, Feb 26, 2018 @ 10:00 AM

According to the Data and marketing Agency, 44% of marketers have a data management platform, while 33% are planning on using one in the near future. 68% of respondents to the survey said that improving ROI measurability was the most important goal...

How Small Business Owners Can Bring Down Goliath

By Jenna Bruce on Mon, Feb 05, 2018 @ 10:00 AM in local marketing, small business, Media Mix, ROI, customer engagement

Undoubtedly, one of the biggest challenges small business owners face is how to keep up with big competitors. Large companies (let alone national chains) have brand recognition and much bigger advertising budgets, and can easily overtake entire...

The Biggest OOH Marketing Trends for 2018

By Jenna Bruce on Mon, Jan 29, 2018 @ 10:00 AM

2017 was a fantastic year for the out-of-home (OOH) advertising sector, with many exciting developments offering CMO’s greater access to data and more creative opportunities. With 2018 just getting started, we are already seeing some new trends...