What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

How Small Business Owners Can Bring Down Goliath

By Jenna Bruce on Mon, Feb 05, 2018 @ 10:00 AM in local marketing, small business, Media Mix, ROI, customer engagement

Undoubtedly, one of the biggest challenges small business owners face is how to keep up with big competitors. Large companies (let alone national chains) have brand recognition and much bigger advertising budgets, and can easily overtake entire...

The Biggest OOH Marketing Trends for 2018

By Jenna Bruce on Mon, Jan 29, 2018 @ 10:00 AM

2017 was a fantastic year for the out-of-home (OOH) advertising sector, with many exciting developments offering CMO’s greater access to data and more creative opportunities. With 2018 just getting started, we are already seeing some new trends...

How to Become a Local Rankings Aficionado and Get More Sales and Leads!

By Jenna Bruce on Mon, Jan 22, 2018 @ 10:00 AM in optimization, local search, keywords, customer engagement, seo

If you’re like a lot of business owners, you’ve probably spent a good amount of time Googling the product or service you offer to see which local businesses are outranking you on the first page of the results. Maybe you’re even having a hard time...

What Makes a Good Print Marketing Campaign?

By Jenna Bruce on Mon, Jan 15, 2018 @ 10:00 AM in customer trust, print marketing, frequency, budget, analytics

Here are a few things I will never understand:

  • The ending to “The Matrix Reloaded.”
  • Why people like baked beans.
  • Why so many marketers are still throwing their entire marketing budgets at digital channels like social media and mobile marketing,...

5 New Ways to Engage Your Customers in the New Year

By Jenna Bruce on Tue, Jan 09, 2018 @ 10:00 AM in social media, personalization, analytics, customer engagement

Gone are the days when advertisers could think in terms of simply getting the right sales message in front of the right audience. Today’s consumers expect brands to engage them and meet their needs in real time. This means advertisers must shift...

Where Should You Invest Your Marketing Dollars in 2018?

By Jenna Bruce on Tue, Jan 02, 2018 @ 10:00 AM in media planning, ROI, budget

Marketing budgets typically vary based on the industry, size of the company, and its specific campaign goals. What tends to be the same across all businesses, no matter the size or vertical, is that having a budget and a healthy ROI is essential to...

Wanna Boost Email Subscribers? Try These 3 Hacks

By Jenna Bruce on Mon, Dec 25, 2017 @ 10:00 AM in digital advertising, online advertising, retail advertisers, email marketing, content marketing

If you haven’t leveraged the power of email marketing this year, you’re going to want to ad the strategy to your arsenal in 2018. Now I know what you’re thinking – with so many new digital channels cropping up every month – isn’t email marketing a...

2018 Marketing Trends to Add to Your Arsenal

By Jenna Bruce on Mon, Dec 18, 2017 @ 10:00 AM in LinkedIn, social media, marketing, trends

Less than a month until we begin a brand-spankin’ new year. And with this new year will come new marketing trends and new ways to build brand awareness, loyalty and a repeat customer base.

In this article we’ll take a look at some of the marketing...

4 Ways Retailers Can Leverage In-Store Mobile Engagement This Holiday Season

By Jenna Bruce on Mon, Dec 11, 2017 @ 10:00 AM in digital advertising, Amazon, digital ads, online engagement, mobile marketing

There’s no denying that in the past decade, consumers have migrated to the internet for their holiday shopping. And can you blame them? There’s something compelling about avoiding traffic, long lines, and possibly cold temps in lieu of surfin’ the...

5 Ways to Leverage the Power of Insert Media This Holiday Season

By Jenna Bruce on Mon, Dec 04, 2017 @ 10:00 AM in black friday, holiday advertising, FSI, Inserts

The weeks between Black Friday and New Year’s Eve traditionally see the biggest consumer spending. But how can advertisers get in front of these spenders and convince them to buy from them?

Through insert media, also known as newspaper inserts or...