What's on Tap...
A brew of marketing and advertising news for your insatiable knowledge palette

Traditional VS Digital Billboards – Which is Better?

By Jenna Bruce on Mon, Jan 28, 2019 @ 10:00 AM in billboard, integrated marketing plan, ooh, out-of-home advertising, outdoor advertising

Last week I talked about the benefits of billboard advertising for small business owners. While many advertisers continue to focus their attention and budgets on online channels, out-of-home (OOH) sector continues to see consistent growth around the...

Should Your Small Business Market with Billboards?

By Jenna Bruce on Wed, Jan 23, 2019 @ 10:00 AM in billboard, ooh, out-of-home advertising, budget, signage, integrated marketing plan, reaching local audience

I was driving the other day and saw a billboard that said, “Try and block this ad.” How true. In today’s world of digital advertising, people are so sick of being bombarded with banner ads and popups that they use special software to block them....

7 Print Marketing Tips for Trade Show Success

By Jenna Bruce on Mon, Jan 14, 2019 @ 10:00 AM in print marketing, Marketing collateral, integrated marketing

Exhibiting at trade shows is an excellent way for your company to meet with current customers face-to-face, attract new prospects, and build a more established and reliable brand. But as beneficial as exhibiting at trade shows can be, it is a...

Can You Afford to Advertise in the Newspaper? (Can You Afford Not To?)

By Jenna Bruce on Mon, Jan 07, 2019 @ 10:00 AM in newspaper ads, newspaper, newspaper buying, frequency of newspapers ads

Newspaper advertising is one of the oldest and most effective forms of traditional advertising. And according Nielsen, nearly 170 million American adults still read a newspaper. 51% of those read the print version of newspapers exclusively, making...

5 Ways to Integrate Print and Digital in 2019

By Jenna Bruce on Wed, Jan 02, 2019 @ 10:00 AM in print marketing, integrate print and digital, integrated advertising campaign, digital advertising

A new year is almost upon us. While most consumers are still buying and wrapping last minute Christmas presents, most business owners are trying to figure out their budgets and strategies for Q1 advertising.

In our experience, and the experience of...

From Average to Awesome: 7 Tips to Get Your Brochures to Convert

By Jenna Bruce on Wed, Dec 26, 2018 @ 10:00 AM

When you hear the word brochure, what do you think of? You might think “collateral” or “sales.” But if you’re like most people, you think “boring.”

The truth is, no matter how fantastic your product or service is, if your marketing collateral...

Holiday Marketing Ideas for Healthcare Organizations

By Jenna Bruce on Mon, Dec 17, 2018 @ 10:00 AM in medical, healthcare, customer experience, customer engagement, community engagement

Sometimes it seems like doctors need to go to school for an additional 8 years just to master the art of marketing. As if they don’t have enough to do with treating patients and cutting through bureaucratic red tape, doctors must also constantly...

Should You Use Free Standing Inserts as Part of Your Holiday Advertising Mix?

By Jenna Bruce on Mon, Dec 10, 2018 @ 10:00 AM in FSI, newspaper ads, free standing inserts, print media

Despite the proliferation of digital channels, consumers are still embracing traditional media. In fact, according to a Coupon Trends report by Inmar, coupons clipped from newspaper inserts are still the number one influencer when it comes to...

3 Print Marketing Strategies for Different Budgets

By Jenna Bruce on Mon, Dec 03, 2018 @ 10:00 AM in print marketing, budget, print media

I recently helped a friend of mine move into her new house. Though the heavy lifting and schlepping of various items was not that much of a good time, it was wonderful to see my friend so happy.

I’ve known her for a while and remember when she...

How Does Media Buying Work?

By Jenna Bruce on Mon, Nov 26, 2018 @ 10:00 AM in media planning agency, print media buying, media planning, media buying

You’ve got a new product and want to let the world know how amazing it is. What do you do? The short and simple answer is: you rent media real estate (radio slot, billboard, online banner ad) that will allow you to get your message in front of the...